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Want to be a future entrepreneur, business leader, or marketing innovator? The Business & Marketing program gives students real-world skills in leadership, management, finance, hospitality, and entrepreneurship. All jobs are a part of business, and these pathways will ensure that you have the skills you need to excel in any career you pursue.
Pathways Offered
Pathways Offered
Lafayette offers the following Business & Marketing pathways:
High School of Business™ (HSB)
Marketing
Financial Services
Hospitality, Tourism, Travel and Recreation (HTTR)
About Our Pathways
About Our Pathways
High School of Business™
High School of Business™
The High School of Business™ (HSB) pathway at Lafayette is an advanced business and marketing pathway that develops students into entrepreneurial leaders with a three-year, MBA-like course sequence and the opportunity to earn 12 dual credit hours through KCTCS/BCTC. Students will leave the HSB pathways with the ability to think critically about any future job and how it relates to the companies for which they work. Additionally, students will learn necessary skills for starting their own business or improving existing businesses
Note: In order to complete the full HSB™ pathway, students will need to begin the course sequence during the fall semester of their freshman or sophomore year. Juniors or seniors can enroll in HSB courses, but they will not be able to complete the full pathway. Any HSB-related questions can be directed to Mr. Jared Hoertz or Mr. Todd Reynolds.
Marketing
Marketing
The Marketing pathway at Lafayette prepares individuals to undertake and manage developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.
Financial Services
Financial Services
The Financial Services pathway at Lafayette prepares individuals to perform various customer services in banks, insurance agencies, savings and loan companies, and related enterprises. Includes instruction in communications and public relations skills, business equipment operation, and technical skills applicable to the methods and operations of specific financial or insurance services.
Hospitality, Travel, Tourism and Recreation (HTTR)
Hospitality, Travel, Tourism and Recreation (HTTR)
The Hospitality, Travel, Tourism and Recreation (HTTR) pathway prepares individuals to provide services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales, marketing techniques, assistance operations and techniques, essential office management, sports, recreation and equipment management, and food and beverage services.
This pathway is a hybrid pathway that consists of courses within Family and Consumer Sciences Education and Marketing Education. It blends two program areas to help students explore technical skills in the industry.
Program Engagement for Students
Program Engagement for Students
High School of Business™
High School of Business™
High School of Business™ (HSB) is an advanced business and marketing pathway offered at Lafayette that develops students into entrepreneurial leaders with a three-year course sequence with the opportunity to earn 12 dual credit hours through KCTCS/BCTC.
Steering Team Contacts: Mr. Jared Hoertz or Mr. Todd Reynolds
Explore High School of Business™ >
DECA
DECA
DECA is a national CTSO devoted to the needs of students interested in marketing, entrepreneurship, business management and administration, finance, and hospitality and tourism. Lafayette's DECA chapter competes at the regional, state, and national levels and has a strong history of success in developing student leaders.
Advisor(s): Mr. Jared Hoertz
General Outfitters (School Store)
General Outfitters (School Store)
General Outfitters is a school-based enterprise (SBE) run exclusively by students enrolled in the Marketing Applications class at Lafayette. Students learn real-world skills while learning to apply marketing concepts to real products, marketing decision-making, and consumers.
Sponsor: Mr. Todd Reynolds
Program Faculty
Program Faculty
Mr. Scott Boggs
Mr. Scott Boggs
Business Instructor | Co-Op Coordinator
Mr. Ryan Hackman
Mr. Ryan Hackman
Business & Technology Instructor | TSA Advisor
Mr. Jared Hoertz
Mr. Jared Hoertz
Business Instructor | CTE Dual & Articulated Credit Coordinator | DECA Advisor
HSB™ Steering Team, Co-Chair
Mr. Todd Reynolds
Mr. Todd Reynolds
Business Instructor | Associate Athletics Director | Sponsor, General Outfitters
HSB™ Steering Team, Co-Chair
Mr. Derrick Smith
Mr. Derrick Smith
Business Instructor
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