The High School of Business™ (HSB) pathway at Lafayette is an advanced business and marketing pathway that develops students into entrepreneurial leaders with a three-year course MBA-like sequence and the opportunity to earn 18 dual credit hours through KCTCS/BCTC. Students will leave the HSB pathways with the ability to think critically about any future job and how it relates to the companies for which they work. Additionally, students will learn necessary skills for starting their own business or improving existing businesses.

Required Course Sequence

• Principles of Business (Year 1, Fall)

• Business Economics (Year 1, Spring)

• Principles of Marketing (Year 2, Fall)

• Principles of Finance (Year 2, Spring)

• Principles of Management (Year 3, Fall)

• Business Strategies (Year 3, Spring)

Note: In order to complete the full HSB pathway, students will need to begin the course sequence during the fall semester of their freshman or sophomore year. Juniors or seniors can enroll in HSB courses, but they will not be able to complete the full pathway. Any HSB-related questions can be directed to Mr. Jared Hoertz (jared.hoertz@fayette.kyscshools.us) or Mr. Todd Reynolds (benjamin.reynolds@fayette.kyschools.us). 

Learn More about High School of Business™ >

The Marketing pathway at Lafayette prepares individuals to undertake and manage developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.

Recommended Course Sequence

• Principles of Marketing

• Marketing Applications

• Sports and Event Marketing

• Ethical Leadership

• Marketing Education Co-Op (optional but strongly encouraged for career readiness)

The Accounting pathway at Lafayette prepares individuals to practice the profession of accounting and to perform related business functions. Includes instruction in accounting principles and theory, financial accounting, managerial accounting, cost accounting, budget control, tax accounting, legal aspects of accounting, auditing, reporting procedures, statement analysis, planning and consulting, business information systems, accounting research methods; professional standards and ethics; and applications to specific for-profit, public, and non-profit organizations.

Recommended Course Sequence

• Introduction to Finance

• Accounting & Finance Foundations

• Dual Credit Accounting (BCTC dual credit as ACC 201 and ACC 202)

• Ethical Leadership

• Business Education Co-Op OR Digital Literacy OR Dual Credit Personal Finance (BCTC dual credit as BAS 120)

The Administrative Support pathway at Lafayette is designed to provide students with advanced experience to propel them into the 21st-century business world as they serve as college interns, administrative assistants, graduate assistants, and office managers. Instruction includes fundamental business procedures, human resource management, time management software, workstation management, travel planning, financial reporting, payroll, mail procedures, effective communication, and ethical decision-making skills.

Recommended Course Sequence

• Digital Literacy

• Business & Marketing Essentials

• Dual Credit Personal Finance (BCTC dual credit as BAS 120)

• Ethical Leadership

• Business Education Co-Op OR Accounting and Finance Foundations

The E-Commerce pathway at Lafayette focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands, and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related business management principles, and applicable technical and equipment skills.

Recommended Course Sequence

• Digital Literacy

• Dual Credit Personal Finance (BCTC dual credit as BAS 120)

• Principles of Marketing

• Ethical Leadership

• Marketing Co-Op or Business and Marketing Essentials

The Financial Services pathway at Lafayette prepares individuals to perform various customer services in banks, insurance agencies, savings and loan companies, and related enterprises. Includes instruction in communications and public relations skills, business equipment operation, and technical skills applicable to the methods and operations of specific financial or insurance services.

Recommended Course Sequence

• Introduction to Finance

• Accounting & Finance Foundations

• Business and Marketing Essentials or Dual Credit Principles of Business (BTCS dual credit as BAS 160)

• Ethical Leadership

• Business Education Co-Op