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Problem Spotify’s anglocentric type system was built without non-Latin scripts in mind
Relaxing Latin overrides for non-Latin languages matures the platform for global expansion.
Systems enable an intersection of teams working at the forefront of company strategy.
After aligning on beliefs, we audited baseline creator & user expectations for video interactions, and developed a system of cross-platform patterns.
Picture in picture shifts video consumption to the platform while app multitasking