Case Study: Video Strategy

Pivoting listeners from existing intents to find new use cases for Spotify

Co-founded a small team, which explored and prototyped opportunities to level-up our video experience across Spotify. How might we… pivot background listening into an intent to watch Spotify.

This led to company bets on video. We honed product strategy by studying data, refining our narrative into actionable insights, and getting opinionated about beliefs. Our group refined these across a series of forums we ran with Experience Mission leadership.

Instrumental introducing new video content propositions across product toward ga. Consulting with entity modelling working group of Staff & Senior Staff Engineers through to motion, interaction and ui specification at squad level. Rapidly iterating on ideas to feasible shippable increments.