Lead Product Designer

4½ yrs at Spotify. Optimising for impact and collaboration. Prototyping 🜃product strategy with leadership. Making people smile with lyrics and karaoke, chasing growth opportunities in Japan. Scaling decisions and quality with design systems.

15 yrs honing design craft, learning on the job and at the outer limits of my comfort zone. An explorer of the state of the art at Spotify, Microsoft, Nokia, TomTom. 

Learning to influence more broadly as I grow. To emerge from vast, deep explorations with crystal clear strategy. Advocating for design quality in the service of confident consensus. Quality in the service of collaboration & meaningful user impact.

Case studies

2022 – 2023 • Spotify

Innovating on strategy

Video Experience
From data & insights
to beliefs & bets

2018 – 2019 • Spotify

Opportunity solution trees

Lyrics & Karaoke

Market understanding, ideation, validation, to global rollout

2020 – 2022 • Spotify

i18n tokens, patterns, components

Design systems

Level up design quality while driving company strategy

Leader & individual contributor

Leading with humility and growth mindset to develop talent at Associate to Senior levels. Looking for opportunities to coach, mentor & lead direct reports.

2016 – 2017TomTom Sports
"Inspiring storyteller"

This is a recording from a conference where I present the design principles we established and put into practice at TomTom Sports.



If you’re a recruiter, I’m looking for VP or Head Of positions at start-up and scale-ups


Director, Lead or Principal roles at mid-size firms


Senior or Staff Design roles at scaled, enterprise companies