Crafted by Bvlgari and competing against HEC, Bocconi and London Business School, our students have entered the third Opus of the Clash of Titans.
This year's edition challenged participants. They had to create a new collection for Bvlgari.
The finalists were invited to Rome to present in front of a panel of 20 executive managers and attend exclusive events reserved for the best clients.
LORO PIANA
How can a luxury house create deeper, lasting connections with its clients beyond the product?
This was the central question of our business case with Loro Piana. Over two months, our students explored new ways to enrich the client journey, drawing on the brand’s values of discretion, quality, and timeless elegance.
CHRISTIAN DIOR COUTURE
What does responsibility look like when it meets the world of couture?
Over two months, our students worked on a business case for Christian Dior Couture, exploring how the House can share its CSR commitments and values in innovative, real-world ways with prospective clients.
The journey ended with final presentations at the Dior Learning Lab, Avenue Montaigne.
GUERLAIN
How can a heritage brand speak to a new generation, without losing its voice?
Our students took on this challenge in their business case for Guerlain, exploring how the Maison can leverage its unique blend of heritage and savoir-faire to engage younger audiences through bold and relevant storytelling.