Courses
Discover the Chair Program and Courses
The Chair’s academic activities take place from early January to the end of June, over T2 and T3.
The courses are structured around:
2 Chair's Seminars exclusive to the Chair students,
2 mandatory Courses dedicated to beauty and open to other Grande Ecole students,
2 elective Courses (some of which are taught in English or French) to choose from a list of 14 focusing on the luxury sector, new technologies or an in-depth study of consumer knowledge. (Specific list for 4th year BBA students or for Grande Ecole and MMD students).
The Chair content is fully in English.
A 6-month straight internship or apprenticeship in a beauty sector company, at any time during the ESSEC curriculum, is required.
Please take into account that the Building a Beauty Brand course is a prerequisite to Activating a Beauty Brand Course.
2 Specific Chair's Seminars (only for Chir's students)
MKGS31403 New Beauty Insights
MKGS 31405 New Challenges within the Beauty World
2 Mandatory Courses dedicated to the world of beauty
MKGS31217 Building a Beauty Brand
MKGS31221 Activating a Beauty Brand
2 elective courses among the list below for MiM and MS MMD students
MKGC31126 Consumer Insights
MKGC31112 Études en marketing
or MKGC31113 Marketing Research
MKGM31203 Digital Marketing Strategy
IDSI31341 e-Business Strategy and Operations
MKGS31469 Luxury Retail Management
MKGS31209 Luxury Brand Development
MKGS31412 Anthropologie des marques de luxe
or MKGS31413 Anthropology of Luxury Brands
MKGC31131 Data-Driven Marketing
MKGM31313 International Marketing
MKGC31325 Consumption Marketing & Society
MKGF31201 Integrated Marketing Communication
MKGF31241 Brand Management
MKGF31225 Basics of retail
MKGC31315 Judgement & Decision Marketing
2 elective courses among the list below for BBA students
MKGC14110 Consumer Insights (ex consumer behavior)
MKGF14135 Luxury Retail Management
MKGF14125 Luxury Brand Management or Marketing du Luxe
MKGS14403 Health & wellness product mgmt.
MKGF14127 Product innovation
MKGC14112 Digital advertising
MKGF14128 Innovative merchandising
MKGM14246 CRM & value generation
MKGF 14043 Publicité et Communication
MKGF 14121 Marketing Clients
MKGM 14247 Sustainable Marketing