DEFINITION:

Storytelling is the vivid description of concepts, views, life lessons, and individual experiences through stories or narratives that arouse strong feelings and perspectives. 

In a certain sense, stories and storytelling help to define the nature of humanity because they have probably been around since the dawn of human existence (Lugmayr et al., 2017).

For thousands of years, people have used stories, including myths, legends, and folktales, to transmit knowledge, wisdom, and cultural traditions (Riyani, 2019).

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