A value proposition is a simple statement that summarizes why a customer would choose your product or service. It communicates the clearest benefit that customers receive by giving you their business. A value proposition should speak to a customer’s challenge and make the case for your company as the problem-solver.
In this case, the value proposition was used to make the case to our grantor, NASA, that the program we were developing deserves their continued support. It also formed the foundation for our communication with our audience of potential program participants, as we moved to begin enrollment in Sun Camp. Much as we talk about using ethos, pathos, and logos in our design briefs, the value proposition uses those ideas to engage the audience or a customer.
Having been through the work of developing a value proposition, I think it's a useful tool for an educator interested in "selling" a program to the administration or other stakeholders.
Here are some resources:
Bright Idea: Science Friday’s Sun Camp
We’re excited to announce that Science Friday is hosting a new virtual experience for fall. Celebrate all things solar with Sun Camp! Designed for learners ages 5-9 (and the folks that love them), Sun Camp is a great way to explore STEM anywhere, anytime.
Who is this for?
All kids in the United States and their sun-loving caregivers are welcome to join us as we build, experiment, and investigate using activities that bring the science of the Sun down to earth. Not a heliophysics expert? No problem! We’ll have weekly newsletters, detailed project guides, short instructional videos, Q&A sessions with real NASA scientists, extension activities, and many tips for helping young people feel successful and engaged.
Got a group? Great! Clubs, scouts, after-school programs, libraries, homeschool co-ops, and other community organizations are welcome to join in the solar-powered fun.
What can I expect from Sun Camp?
Science Friday’s Sun Camp will kick off the first week of October—World Space Week—and continue until November 9, 2022. After you enroll, you’ll receive a weekly email newsletter with everything you need to know to participate in Sun Camp. You’ll also be invited to a special online session each Wednesday at 4 pm PT / 7 pm ET. During this virtual gathering, we’ll dive into an important solar science topic with a guest expert from NASA who will answer the questions of our budding scientists. You’ll also have access to a new hands-on science or engineering activity each week to complete on your own, using instructions and resources provided by the Science Friday team of educators. As you complete the projects, you can share your work with us and we’ll feature it online.
How much does it cost?
Sun Camp is totally free. Most of the materials for the activities are easy to find around the house or at the local hardware store. We’re also offering a limited number of free materials kits for clubs and gift cards for families who are willing to answer survey questions at the end of camp.
How do I participate?
Simply fill out a short form to enroll in Sun Camp. And be sure to check out sciencefriday.com/educate regularly to learn more and check out the creations of your fellow sun science explorers.
Why are you doing this?
Well, the Sun is pretty important to life on Earth, to the workings of our solar system, and to the future of both space exploration and alternative energy, so we want everyone to have the chance to learn more about our closest star. We’ve partnered with NASA Heliophysics Education Activation Team (NASA HEAT). NASA HEAT connects audiences across the nation to the innovative and captivating science of heliophysics—the physics of the Sun and its connection with the Solar System. Together Science Friday and NASA HEAT are launching learners of all ages on a trajectory towards scientific discovery.