Lab. Introduction
Dr. Yang’s research fields focus on three sectors: (1) Agricultural Economics; (2) Industrial Economics; (3) Consumer Economics. Dr. Yang’s lab concentrates in research method and statistics training. The analysis method mainly uses econometric approach for related research issues. The research issues link to three major sectors: (1) production sector (farmers, farmer association, cooperatives, farmer-Coop, and Agribusiness organizations/firms, etc.); (2) government, fundation, and market sector (management strategy and policy analysis), and (3) consumer and customer sector (end-user, vendors, retailors).
Research topics covers: research design, consumer behavior, information communication, food sensory, food safety, organic, local, fair trade, food bank, farmer market, community supported agriculture, food and agricultural education, food culture, traceability, halal labeling, QRcode, price forecasting, cost analysis, etc. For food sensory analysis, you may get the basic idea at below:
Dr. Yang grew up from a farm village in Pingtung county; especially, he had worked on a pig farm for more than 20 years since his childhood. Therefore, he is very familiar with the agriculture, livestock, farmer organization, wholesale and retailer markets in Taiwan. During his 10 years education and work experience in the U.S. for his PhD and Master, he had a chance to work with professors who worked on agricultural extension, consumer economics, and internation trade, so Dr. Yang's background has built up the domestic and global agricultural, livestock, and industrial aspects. Dr. Yang's lab had touched topics about traditional markets, organic, halal, fair trade, food safety, farmer association, traceability, production efficiency, CSA, greenhouse facility, food sensory, etc.; while currently his lab is working on topics related to egg price forecasting, hog supply forecasting, corn price forecasting, CSA and fresh food box, climate change, animal welfare, sustainability issue, etc. However, Dr. Yang's lab is welcome new idea topic and research for new challenges. You may send an email to Dr. Yang for discussion first.
No matter domestic or international students, Dr. Yang pushes students to work as a team to solve problem together. Team work is a very key point. Second, Dr. Yang pushes students to ask questions and provide their critical thoughts. Dr. Yang will ask you to set a goal for your Master, and then ask you: “How you are planning to do it?” Dr. Yang will not limit your opportunity but would like to provide the most resources to make you to achieve. The following key points are recommended by Dr. Yang:
1) Don't forget that you have right and chance to make choices;
2) You may not be success on everything, but DON'T waste your chance;
3) Any participation is investing yourself.
4) Ask yourself: Have I already discussed with Dr. Yang yet?
Foreign Graduated and Current Students
Year Name
2018 Wilson Nordesty
2019 Bella Pebriyani Panjaitan
2020 Punnaros Jinny Pisarn
2020 Jennie Trang Vo
2020 Widya Satya Nugraha
2020 Ardiansyah Azhary Suhandoko
2021 Phan Hường
2022 Episcia Lintang Ward
2023 Widya Kartika Laksmawati
2023 Phanthira Tansakul
Thesis Topics or Research Topics
Can Fair Trade Be the Solution for Haitian Coffee Industry?
Consumers’ Preferences toward Food Values of Imported Agricultural Products in Japan, Taiwan, and Indonesia
Consumers' Attitudes towards the Community Supported Agriculture: A Case Study in NCHU Organic Farmers' Market
Consumers’ Preferences for Fresh Food Box- A Complete Study on Taiwanese Consumers using Interval Regression and Discrete Choice Experiment
The Consumers’ Preference and Market Segmentation for Meat Safety Attributes in Traditional Markets
Traditional Market Shoppers’ Preferences and WTP for Additional Meat Nutrition Information in Taiwan
The Study of Consumer Intention and Interested Information to Scan QR Code in Traditional Markets and Supermarkets for Purchasing Eggs
The Feasibility Study of Community Supported Agriculture System Can Be Adopted by Farmers’ Markets in Taiwan
Social Influence and Climate Change Issues Affecting Consumer Behavioral Intention Toward Carbon Footprint Label
Small-Scale Farmers’ Knowledge, Perceptions, Success Factors and Obstacles on Adopting Smart Farming Technology in Thailand
本國畢業生 與 目前研究生
Year Name
2015 彭聖瀛
2016 許致維
2016 周宗翰
2017 劉芮君
2017 簡謙任
2017 廖晏瑜
2017 王勝洲
2018 林育廣
2019 洪峻凱
2019 唐婉庭
2019 李珮瑜
2021 何健銘
2021 顏暐佳
2022 庄秉勛
2022 周奕敏
2022 薛牧瑀
2023 李沛芸
2024 朱苙亞
2024 林志仁
2024 柳怡萱
2024 楊詠翔
Thesis Topics or Research Topics
台灣應用設施栽培蔬菜之生產效率研究
消費者特性與傳統市場特性之忠誠度行為研究
台灣傳統市場消費者對肉品資訊需求之研究
鮮榨果汁健康效益認知對購買意願的影響-以感官品評整體喜好程度為中介變項
制度信任、知覺風險、購買意圖之研究-以新食安制度下豬肉加工品為例
以焦點團體訪談法探究傳統市場消費者對生鮮肉品購買行為之研究
情境涉入為中介變項評估官方評選與價格敏感度之影響-以農漁會百大精品為例
探討不同類型水族店家影響高顧客忠誠度之消費行為研究
以資料包絡分析法探討臺灣養豬產業生產效率之研究
以時間序列法檢測台灣雞蛋產地價格模型與預測比較分析
新風格食材商店之商店氛圍對消費者認知價值、商店形象與購買意圖之影響
The Study of Tea Purchasing Behavioral Intention of Taiwanese Consumers-An Application of An Extended Theory of Planned Behavior
臺灣農夫市集消費者採用行動支付之購買意圖研究
新冠疫情影響農友加入社區支持型農業制度之意願分析 - 以興大有機農夫市集為例
臺灣飼料玉米現貨價格預測之研究 - 以價格預期心理之驗證分析
手持式紅外線熱像儀於豬隻生產之可行性評估
消費者對臺灣市售與農夫市集蔬菜箱的偏好與願付價格之分析