Journal Publications 期刊發表

Ø  Laksmawati, W. K., C.-M. Hsieh, and S.-H. Yang (2024). Social influence and climate change issues affecting consumer behavioral intention toward carbon footprint label: A study of Taiwanese consumers. Journal of Cleaner Production, 444, 141092. SCI.

Ø  Yang, S.-H., K. Ujiie, T. A. Woods, and S.-T. Ho (2023). The Determinants of Winery Visitors for Local Wine and Non-Wine Products in the Northern Appalachian States. Journal of Wine Economics, 18, 315-331. SSCI.

Ø  李珮瑜、楊上禾*. (2022). 清新簡約氛圍對消費者認知價值、商店形象與購買意圖之影響. 農林學報, 62(2): 147-166 (農資院甲等期刊).

Ø  何健銘、楊上禾*. (2022). 探究健康意識與關注健康傾向如何影響行為意圖-以新冠肺炎疫情期間為例. 農業經濟叢刊, 28(1): 111-137. (EconLit).

Ø  Yang, S.-H., H.T.T. Phan, C.-M. Hsieh*, and T.-N. Li*. (2022). What Intentions and Interesting Information Can Attract Consumers to Scan QR Code While Buying Eggs? Foods, 11(9), 1259.

Ø  佐藤 奨平, 川手 督也, 李 裕敬, 楊 上禾. (2022). 台湾有機食品メーカーのマーケティング戦略にみる特徴と示唆-味榮食品工業股份有限公司を事例として. Journal of Food System Research, 28(4), 280-285. (In Japanese)

Ø  Nugraha, W. S., D. Chen, and S.-H. Yang*. (2022). The Effect of a Halal Label and Label Size on Purchasing Intent for Non-Muslim Consumers. Journal of Retailing and Consumer Services, 65,102873.

Ø  Yang, S.-H.,* and B. P. Panjaitan. (2021). A Multi-Country Comparison of Consumers’ Preferences for Imported Fruits and Vegetables. Horticulturae, 7(12), 578.

Ø  Yang, S.-H.,* and W. S. Nugraha. (2021). What Makes Consumers Purchasing Fresh Eggs in Supermarkets: The Effect of Unrealistic Choice Set Matters. Animals, 11(12), 3542.

Ø  Vo Nguyen, M.-T., M.-K. Kim, and S.-H. Yang*. (2021). Exploring the Ingredient Choices and Maximum Budget for Fresh Food Boxes in Taiwan. Horticulturae, 7(10), 408.

Ø  Suhandoko, A. A., D. Chen, and S.-H. Yang*. (2021). Meat traceability: Traditional market shoppers’ preferences and WTP for additional information in Taiwan. Foods, 10(8), 1819.

Ø  Jaitiang, D. W.C. Huang, and S.-H. Yang*. (2021). Does Income Inequality Exist among Urban Farmers? A Demonstration of Lorenz Curves from Northern Thailand. Sustainability, 13(9), 5119. SCI.

Ø  Nugraha, W. S. S.-H. Yang*, and K. Ujiie. (2021). The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets. Foods, 10(3), 624. SCI.

Ø  佐藤 奨平, 川手 督也, 李 裕敬, 楊 上禾. (2021). 台湾有機・自然食品のフードチェーン構築における生協の協働型商品開発の特質と課題-台灣主婦聯盟生活消費合作社を事例として. Journal of Food System Research, 27(4): 304-309. (In Japanese)

Ø  Yang, S.-H., B. P. Panjaitan, K. Ujiie, J.-W. Wann, and D. Chen. (2021). Comparison of Food Values for Consumers’ Preferences on Imported Fruits and Vegetables within Japan, Taiwan, and Indonesia. Food Quality and Preference, 87: 104042 SSCI.

Ø  洪峻凱、楊上禾. (2020). 探討臺灣毛猪產業生產效率. 農業經濟叢刊, 26(2): 93-125 (EconLit).

Ø  Pisarn, P., M.-K. Kim, S.-H. Yang*. (2020). A Potential Sustainable Pathway of the Community Supported Agriculture in Taiwan: Consumer Perspective in Farmers’ Market. Sustainability, 12(21): 8917. SCI.

Ø  Yang, S.-H., A. A. Suhandoko, and D. Chen. (2020). Impact of Nutritional Information on Consumers’ Willingness to Pay for Meat Products in Traditional Wet Markets of Taiwan. Foods 9(8), 1086. SCI

Ø  佐藤奨平・川手督也・李裕敬・楊上禾 (2020). 台湾のオーガニック・サプライチェーン構築における専門小売店の役割と課題-里仁事業股份有限公司を事例として-Journal of Food System Research, 26(4):331-336. (In Japanese)

Ø  Yang, S.-H., K. Burdine, and W.-Y. Hu. (2020). Understanding the production efficiency change of porcine epidemic diarrhea via the data envelopment analysis approach. Journal of Agriculture and Forestry 67(3): 149-164.

Ø  Yang, S.-H., and T. A. Woods. (2020). A Nutrition Comparison Strategy on Bison Marketing: Do Consumers Really Care? Taiwanese Agricultural Economic Review 26(1): 29-56. (EconLit).

Ø  唐婉庭、楊上禾*. (2019). 以時間序列法檢測臺灣雞蛋產地價格之影響因素. 中國畜牧學會會誌 48(4): 275-288.

Ø  Yang, S.-H. (2019). Does Price Knowledge Affect An Individual’s Willingness to Pay in Traditional Wet Markets? Taiwanese Agricultural Economic Review 25(2): 1-35. MOST 103-2410-H-005-005-SSS. (EconLit).

Ø  Yang, S.-H. (2019). Do Traditional Market Consumers Care about the Halal Meat Label? A Case Study in Taiwan. International Food and Agribusiness Management Review 22(5): 781-794. MOST 105-2410-H-005-003.SSCI

Ø  Lu, Y.-H., M.-H. Wu, and S.-H. Yang. (2019). Management Outputs Efficiency Comparison: The Credit Departments within Farmer Associations in Taiwan and Japan. International Food and Agribusiness Management Review 22(1): 65-78. SSCI

Ø  Yang, S.-H., H.-J. Chen, and J.-W. Wann. (2018). Facility Farmers’ Willingness-to-Expand for their Greenhouse and Adopting Decision in Taiwan. Taiwan Journal of Applied Economics 103: 241-273. (In Chinese). TSSCI

Ø  彭聖瀛、萬鍾汶、楊上禾*. (2017). 臺灣應用農業設施生產蔬菜之生產效率分析. 農林學報, 65(2): 89-99. (農資院甲等期刊).

Ø  廖晏瑜、楊上禾*. (2017). 以焦點團體訪談法探究傳統市場消費者對生鮮肉品資訊需求之研究. 農林學報, 65(3): 173-188. (農資院甲等期刊).

Ø  Yang, S.-H., and K. Burdine. (2016). Facebook Closed Group Surveys Can Provide Representative Data in Certain Situations. Journal of Extension 54(1): 1IAW7. Scopus

Ø  Yang, S.-H., D.S. Monteiro, M.-Y. Chan, and T.A. Woods. (2016). Preferences for Meat Labeling in Taiwanese Traditional Markets: What Do Consumers Want? Journal of Food Distribution Research 47(1): 50-56.

Ø  Woods, T., X. Deng, L. Nogueira, and S.-H. Yang. (2015). Local Wine Expenditure Determinants in the Northern Appalachian States. Journal of Food Distribution Research 46(2): 30-50.

Ø  Yang, S.-H. (2014). Fresh Produce Awareness and Consumption of Food Bank Patrons: A Case Study of the "Farm to Food Banks" in Kentucky. Journal of Agriculture and Forestry 63(3): 195-203.

Ø  Yang, S.-H. (2014). Color, Flavor, and Texture: Which Blackberry Sensory Attribute is the Most Important to Consumers? Journal of Agriculture and Forestry 63(3): 239-247.

Ø  Yang, S.-H., M. Reed, and S. Saghaian. (2013). International Pork Trade and Foot-and-Mouth Disease. Journal of International Agricultural Trade and Development 9(1): 1-23.

Ø  Yang, S.-H., P. Qing, W. Hu, and Y. Liu. (2014). Product Information and Chinese Consumers' Willingness-to-Pay for Fair Trade Coffee. China Agricultural Economic Review 6(2): 278-294. SSCI

Ø  Woods, T., L. Nogueira, and S.-H. Yang. (2013). Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States. International Food and Agribusiness Management Review 16(4): 181-205. SSCI.

Ø  Yang, S.-H., P. Qing, W. Hu, and Y. Liu. (2013). “Using a Modified Payment Card Survey to Measure Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Considering Starting Points.” Canadian Journal of Agricultural Economics 61(1): 119-39. SSCI.

Ø  Yang, S.-H., and T. Woods. (2013). Picking up Pawpaws: An Evaluation of Consumer Willingness to Sample Unusual Regional Products. Journal of Food Distribution Research 44(1): 25-32.

Ø  Yang, S.-H., W. Hu, M. Mupandawana, and Y. Liu. (2012). “Consumer Willingness-to-Pay for Fair Trade Coffee: A Chinese Case Study.” Journal of Agricultural and Applied Economics 44(1): 21–34. (EconLit). 

Ø  Yang, S.-H., and S. Saghaian. (2010). “An Examination of the Foreign Foot-and-Mouth Disease on the Export Market: The Case of U.S. Swine Meat Exports.”  Journal of Food Distribution Research 41(1): 115-19. 

Projects 研究計畫

Ø  Yang, S.-H. (2022). The Impact on Livestock Industry from the Change of Grain Volume and Price Increase. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 我國大宗穀物供應鏈量價變化及價漲對畜牧產業之影響).

Ø  Yang, S.-H. (2022). Building the Forecasting Model of Supply for Taiwanese Hog Market. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 建立台灣毛豬市場預供頭數研判分析計畫).

Ø  Yang, S.-H. (2022). The Research of Egg Industry Data Analysis Enhancement. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 精進雞蛋產業資料分析之研究).

Ø  Yang, S.-H. (2021). The Research of Egg Industry Data Analysis Enhancement. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 精進雞蛋產業資料分析之研究).

Ø  Yang, S.-H. (2021). Building the Forecasting Model of Supply for Taiwanese Hog Market. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 建立台灣毛豬市場預供頭數研判分析計畫).

Ø  Yang, S.-H. (2021). Building the Risk Management for the Egg Production and Marketing Information and the Application for the Forecasting Model. The report published at Council of Agriculture, Taiwan. (In Chinese: 建立雞蛋產銷資訊風險管理與預測模組應用).

Ø  Yang, S.-H. (2020, December). Adjusting the Forecasting Model of the Trend for the Farm Egg Price (2020) The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 109調整雞蛋行情預測模組計畫).

Ø  Yang, S.-H. (2020, December). Forecasting Taiwanese Hog Market Supply for 2020. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 109年度台灣毛豬市場預供頭數).

Ø  Yang, S.-H. (2020, December). The Perception of Animal Welfare Egg Product from Consumers and Producers. The report published at Poultry Association, Republic of China. (In Chinese: 消費者及生產業者對動物福利雞蛋產品認知).

Ø  Yang, S.-H. (2020, December). Egg Production and Marketing Data Investigation Enhancement. The report published at Council of Agriculture, Taiwan. (In Chinese: 精進雞蛋產銷資訊調查模式).

Ø  Yang, S.-H. (2019, December). Adjusting the Forecasting Model of the Trend for the Farm Egg Price (2019). The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 108年調整雞蛋行情預測模組之研究計畫).

Ø  Yang, S.-H. (2019, December). Forecasting and Analyzing Taiwanese Hog Supply Volume (2019). The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 108年度建立台灣養豬頭數供應量預測機制計畫案).

Ø  Yang, S.-H. (2018, December). Adjusting the Forecasting Model of Farm Egg Pricing (2018). The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 107年調整雞蛋行情預測模組計畫).

Ø  Yang, S.-H. (2018, December). Building the Forecasting Model for Taiwanese Hog Supply Volume (2018). The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 107年度建立臺灣養豬頭數供應量預測機制計畫).

Ø  Yang, S.-H. (2017, December). Adjusting the Forecasting Model of Farm Egg Pricing (2017). The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 106年調整雞蛋行情預測模組計畫).

Ø  Yang, S.-H. (2017, December). The Impact Evaluation Changing from the Pig Auction System to the Slaughter-Grading System for Current Meat Market. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 現行肉品市場與民間屠宰場之毛豬拍賣制度改為屠體評級制度後對從業人員影響評估案).

Ø  Yang, S.-H. (2017, December). Information Collection and Analyzing Fruit Tree Industry to Cooperate with New Southbound Policy in Southeast Asian Countries. The report published at Agriculture and Food Agency, Council of Agriculture. (In Chinese: 配合新南向政策東南亞國家果樹產業市場資訊蒐集與分析).

Ø  Yang, S.-H. (2017, December). Building the Application System of Shelf Labeling at Traditional Markets to Enhance Consumer Trust and Satisfaction - An Example of TFP. The report published at Ministry of Science and Technology. (In Chinese: 建構傳統市場架上資訊應用機制以提升消費者信任度與滿意度 - 以TFP為例).

Ø  Yang, S.-H. (2016, December). The Evaluation of Promoting the Slaughter - Grading System. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 推動國產肉豬屠體評級規劃案─先期資料蒐集計畫).

Ø  Yang, S.-H. (2016, December). A Study on Market and Economic Benefits Analysis for Development for Facility Agriculture Industry. The report published at Council of Agriculture, Taiwan. (In Chinese: 發展設施農業產業之市場及經濟效益分析研究).

Ø  Yang, S.-H. (2016, December). Building the Forecasting Model for the Farm Egg Pricing. The report published at National Animal Industry Foundation, Taiwan. (In Chinese: 105年度建立雞蛋價格預測模組計畫).

Ø  Yang, S.-H. (2015). A Study of Fresh Raw Meat Packaging Information and Demand at Wet Markets. (Project period: August 2014 – December 2015; Grant#: MOST103-2410-H-005-005-SSS, Sponsored by Ministry of Science and Technology, Taiwan). (In Chinese: 傳統市場生鮮肉品包裝資訊與需求之調查研究).

Ø  Wann, J.-W., P.-C. Wu, S.-H. Yang, and H.-C. Chen. (2014). Study on Market Development and Economic Benefits Analysis for Facility Agriculture Industry. (Project period: February 2014–December 2014; Grant#: 103AS-14.4.2-FS-Q1, Sponsored by Council of Agriculture, Taiwan). (In Chinese: 發展設施農業產業之市場研究及經濟效益分析研究).

Conference Presentation 研討會發表

Ø  Yang*, S.-H. (2018). Organic Agriculture in Taiwan-Trends and Challenges. Invited speech of Food Business at Nihon University, October 16. Fujisawa, Kanagawa, Japan.

Ø  佐藤奨平*, 川手督也, 楊上禾 (2017, Jun). 台湾における日本産農産物・食品 のブランド化戦略-裕毛屋企業股份有限公司を事例として. 2017年度日本 フードシステム学会大会, 中村学園大学.

Ø  Yang*, S.-H. and D.S. Monteiro. (2016, Jul). What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets. Agricultural & Applied Economics Association, Boston, MA.

Ø  Yang*, S.-H., K. H. Burdine, and W.-Y. Hu (2016, Jul). An Alternative Approach to Estimate the Economic Loss of Porcine Epidemic Diarrhea (PED) via Data Envelopment Analysis: The Case in Taiwan. Agricultural & Applied Economics Association, Boston, MA.

Ø  Yang*, S.-H. (2016). Agriculture and Indication of Agricultural Product in Taiwan. Invited speech of Food Business at Nihon University, July 13. Fujisawa, Kanagawa, Japan.

Ø  Yang*, S.-H. D.S. Monteiro, M.-Y. Chan, and T.A. Woods. (2015, Oct). Preferences for meat labeling in Taiwanese Wet Markets: What do consumers want? Food Distribution Research Society, Philadelphia, PA, USA.

Ø  Yang*, S.-H. (2015). Future Development and Promoting Key Points for Facility Agriculture in Taiwan. Invited speech of Bio-Industry Communication and Development at National Taiwan University, March 13. Taipei, Taiwan.

Ø  Yang*, S.-H., and T.A. Woods. (2014, Jul). The Divergence of Defining Local Food – Consumer Co-op versus Conventional Grocery Shoppers. Agricultural & Applied Economics Association, Minneapolis, MN.

Ø  Nogueira*, L., T.A. Woods, and S.-H. Yang. (2013, Aug). Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States. Agricultural & Applied Economics Association, Washington DC, USA.

Ø  Woods, T.A., L. Nogueira*, and S.-H. Yang. (2013, Jun). Behavioral Response to Winery Visits in the Northern Appalachian States. Western Education and Research Activities – 72 Meeting of Regional Research in Agribusiness, Las Vegas, NV, USA.

Ø  Yang, S.-H., and T.A. Woods*. “Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information.” Selected paper at the annual meeting of the SAEA, Orlando, FL, February 2-5, 2013.

Ø  Yang, S.-H., and T.A. Woods*. “Farm Market Patron Behavioral Response to Food Sampling.” Selected paper at the annual meeting of the SAEA, Orlando, FL, February 2-5, 2013.

Ø  Yang, S.-H., H. Guan, W. Hu*, and Y. Liu. “Product Information and Chinese Consumers’ Willingness to Pay for Fair Trade Coffee.” Selected paper at the annual meeting of the CAER-IFPRI, Beijing, P.R. China, October 18-19, 2012.

Ø  Yang, S.-H., and T.A. Woods*. “Picking up Pawpaws – An Evaluation of Consumer Willingness to Sample Unusual Regional Products.” Selected paper at the annual meeting of the FDRS, San Juan, PR, October 13-17, 2012.

Ø  Yang*, S.-H., M. Reed, and S. Saghaian. “International Pork Trade and Foot-and-Mouth Disease.” Selected paper at the annual meeting of the AAEA, Seattle, WA, August 12-14, 2012.

Ø  Yang*, S.-H., H. Guan, W. Hu, and Y. Liu. “Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market” Selected poster at the annual meeting of the AAEA, Seattle, WA, August 12-14, 2012.

Ø  Yang, S.-H., M. Reed*, and S. Saghaian. “The Impact of Foot-and-Mouth Disease on U.S. Pork Exports: A Comparative Study of the Spatial Econometric Model versus the Gravity Model.” Selected poster at the annual meeting of the International Conference of Agricultural Economists, Foz Do Iguacu, Brazil, August 18-24, 2012.

Ø  Yang, S.-H., M. Reed*, and S. Saghaian. “Foot-and-Mouth Disease Alters Pork Markets in Export Competition.” Selected paper at the annual meeting of the International Food and Agribusiness Management Association, Shanghai, China, June 11-14, 2012.

Ø  Yang, S.-H., W. Hu*, M. Mupandawana, and Y. Liu. “Chinese Consumer Preference and Willingness to Pay for Fair Trade Coffee.” Selected paper at the annual meeting of the International Food and Agribusiness Management Association, Shanghai, China, June 11-14, 2012.

Ø  Yang*, S.-H., and W. Hu. “Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter.” Selected paper at the annual meeting of the AAEA, Pittsburg, PA, July 24-26, 2011. 

Ø  Yang*, S.-H., M. Reed, and S. Saghaian. “The Impact of Foot-and-Mouth Disease Vaccination Policy in Importing Countries on U.S. Swine Meat Exports.” Selected paper at the annual meeting of the SAEA, Orlando, FL, February 6-9, 2010.

Ø  Yang*, S.-H., and S. Saghaian. “The Examination of the Foreign FMD on the Export Market: The Case of U.S. Swine Meat Exports.” Selected paper at the annual meeting of the FDRS, Denver, CO, November 2-4, 2009. 

Extension Talks 產業推廣演講

Ø  楊上禾. 2020. “以生產者及消費者觀點探討臺灣動物福利雞蛋現況與發展” 受邀至中華民國養雞協會至彰化二林演講。