As part of our enhanced communication efforts, we have leveraged Zoom's SMS functionality under the 10DLC (10-Digit Long Code) system for text messaging. 10DLC is a system for sending A2P (Application-to-Person) text messages using standard 10-digit phone numbers. Zoom SMS is a feature provided by Zoom to facilitate text messaging directly through the Zoom platform. It allows Elms College Zoom Phone users to send and receive text messages from their Zoom Phone numbers to internal and external recipients. This system ensures reliable message delivery and compliance with industry standards for business communications.

To make the most of this platform and maintain compliance, and avoid spam triggers please adhere to the following Do’s and Don’ts when texting through the Zoom application:

Do's

1. Use Professional Language: Ensure all messages are clear, respectful, and appropriate for academic or professional communication.

2. Provide Value: Keep messages relevant and concise, focusing on updates, reminders, or important notifications.

3. Respect Opt-Outs: Always honor requests to stop receiving messages. Recipients can reply STOP to opt out.

4. Use Personalization Where Appropriate: Include names or specific details when addressing individuals to enhance clarity and engagement.

5. Maintain Compliance: Follow Elms College's guidelines for approved communications.

Don'ts

1. Use Informal or Spam-Like Language: Refrain from using excessive emojis, ALL CAPS, or phrases like "FREE," "Act Now," or "Urgent."

2. Include too many emojis or special characters. Multiple emojis and special characters like $$ may trigger spam filters.

3. End a message with a link or send links without “https://” at the beginning.

4. Send mass messages that include third-party shortened URLs (like Bitly)

5. Share Sensitive Information: Do not include personal or confidential data in text messages.

6. Overuse Messaging: Avoid sending multiple messages in quick succession; this could frustrate recipients or trigger spam filters.

By following these guidelines, we can ensure that our communications are effective, professional, and compliant with 10DLC requirements. Even if you avoid sending messages with spam triggers, a recipient can still block your number if they don’t want your message. That’s why you should only message people who opted in to be messaged.