Marketing

Marketing Career Tech Student Organization:   DECA

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. By participating in DECA, members are involved in school and community activities that will help them become academically prepared, professionally responsible, and experienced leaders. Dues are required.

Business Software Applications I   (Grade 9,10,11, 12)

1 Credit                    

Prerequisites: None

Course Fees: 

This is a one-credit foundation course designed to assist students in developing technological proficiency in word processing, spreadsheets, databases, presentations, communications, Internet use, ethics, and careers using technology applications. Simulations and projects promoting teamwork, leadership, and workplace skills offer further opportunities for applications of knowledge and skills.

Marketing Principles      (Grade 9,10,11, 12)

1 Credit                    

Prerequisites: None

Course Fees: $15

Marketing Principles is the foundation course of the Marketing, Sales and Services Cluster. It is designed to provide students with an overview of in-depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing research, pricing, product management, and selling. Students will practice customer relationship skills, ethics, technology applications, and communicating in the workplace.

Digital Marketing      (Grade 10,11, 12)

1 Credit                    

Prerequisites: Marketing Principles

Course Fees: $10

Digital Marketing introduces students to digital marketing techniques, tools, and methods, including email, websites, applications, social media, and other electronic means. This course focuses on how to develop and conduct digital marketing campaigns. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video and images, podcasts, webcasts, and creating and repurposing content for use in digital environments. 

Sports and Entertainment Marketing      (Grade 10,11, 12)

1 Credit                    

Prerequisites: Marketing Principles

Course Fees: $15

Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Sports Marketing addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information. Entertainment Marketing includes events such as fairs, concerts, trade shows, festivals, plays, product launches, causes, etc. Students will practice technology skills, employability skills, leadership skills and communications skills that are used in the workplace.

Entrepreneurship      (Grade 10, 11, 12)

1 Credit                    

Prerequisites: Marketing Principles

Course Fees: $10

Entrepreneurship focuses on the skills needed to organize, develop, create, and manage a business in a variety of environments. Course standards are designed to foster an entrepreneurial mindset; encourage innovation, critical thinking, and problem-solving in a fast-paced professional setting; and build basic knowledge of various entrepreneurial ventures.