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Ellsworth Insights has 20+ years of experience conducting quantitative research from start to finish for B2C and B2B brands, and we tailor our approach to your specific objectives and business decisions. 

That said, examples of the types of research we partner on with clients includes:

• Brand health to understand brand equity (awareness, consideration, usage) and perceptions of your brand vs. competitors (and monitor over time).

• Concept testing to determine if said concept (advertisement, positioning statement, product idea, etc.) is resonating with consumers and why or why not.

• Attitude and usage to dive deeper into what motivates (and deters) consumers in their daily lives for a specific category or set of products and where whitespace exists.

• Target audience understanding to better articulate who your target audience is based on attitudes, behaviors, brand propensity, spend, demographics, psychographics, etc.

• Segmentation to uncover who the most opportune target audience(s) is for your brand and product(s) based on attitudes and behaviors.

• Market sizing to quantify the size of the opportunity based on self-reported data - whether that be the target market, a specific category, or a new product's potential.

Let's work together! 

hello@ellsworthinsights.com 

‪(608) 301-5875‬