Amelia is a seasoned consumer insights leader with 20+ years experience on the supplier (Material, Hall & Partners), client (Lands' End, American Family Insurance) and agency side (Shine United). She is a passionate, strategic thinker with a knack for building relationships, designing research, and communicating results to impact business decisions. Using both quantitative and qualitative methodologies and secondary data when appropriate, her experience spans conducting research at all phases of the brand and campaign planning cycle. Amelia has worked with start-ups to Fortune 500s spanning industries from tech to CPG: Google, Brave, Lyft, Wistia, UW Health, Delta, Sub-Zero, Macy's, nutribullet, Moon Cheese, and more.

While Amelia is a researcher to the core (just ask her family and friends), you can also find her spending time with said family and friends, her husband and pup Gertie, outdoors in the Northwoods, or traveling to experience new cities, food, and wine.