What is myBlueprint? 

My Blueprint is a digital career, education, and life planning tool for k-12 students. It was initially designed to assist students plan their path after highschool, but has since expanded to include activities for students from kindergarten through to grade 12. The program allows students to complete personality surveys, set goals, build portfolios, track growth, build resumes, research careers and college programs, select classes, build budgets, apply for scholarships, and much more. 

MyBlueprint was created by Gil Silberstein in 2005. A budding entrepreneur from a young age, Silberstein enrolled in the Honours of Business Administration program in the Ivey Business School at Western University with a plan to find a business partner and start a new venture. 

As part of a class project he and project partner Eric Silber observed students trying to figure out which academic programs matched their future career aspirations. This observation, along with a lot of research, questions, and discussions with school students, administrators, teachers, and counsellors, eventually led to the development of myBlueprint. 

Parent and family engagement

The myBlueprint program offer the opportunity for parents and families to engage with their childs progress on the platform. They can view their childs posts, make comments, and view the college and career opportunities to thier child. As was mentioned in the opportunity section, research shows that their is a greater need for parents and families to be involved in their childs college and career planning process. MyBlueprint provides this opportunity perfectly. 

Next we will use a cube framework analysis to determine if investing in myBlueprint is viable in todays market.