Embedded Files
The Pathway Standards Documents provide a comprehensive overview of content to be covered in the related pathway. To ensure successful implementation of the pathway, teachers should ensure alignment of curriculum to the pathway standards. The KY Pathway standards are grouped into three categories: Academic, Employability, and Occupational standards. All three categories should be taught to prepare a student for the End-of-Program Assessment.
Kentucky CTE Pathway Standard Documents
Career Pathways reside in the Program of Studies. The Program of Studies is a guidance document for schools to utilize to select four (or more) courses for the Career Pathway being offered at their school. It is a valuable document, but the Kentucky CTE Pathway Standard Documents should drive your instruction.
Each Career Pathway will have a list of suggested courses. Best practice is to ensure most courses for the Career Pathway is chosen from the top half of the suggested course list. Resources relating to Career and Technical Education (CTE) will assist educators in providing quality instruction to improve the academic and technical achievement of students. Documents such as the Program of Study, Valid Industry Certification are updated annually.
Please ensure you are reviewing the current school year.
2025-2026 Program of Studies
2025-2026 Program of Studies
The Office of Career and Technical Education (OCTE) is pleased to announce the publication of the 2025-2026 Program of Studies. To guide master scheduling for the 24-25 school year, please review the document for relevant changes. All programs of study can be found on the Career and Technical Education Resources page. Pathway course descriptions and student statements for the business & marketing program area can be found at Business and Marketing Education.
10/19/23Academic & Employability Standards
Academic & Employability Standards
All KY Business & Marketing Pathways promote the same Academic & Employability Standards. The Instructional Areas highlighted below can be taught throughout the course sequences and/or the aligned Career & Technical Student Organization (DECA/FBLA).
Academic Instructional Areas Include
Academic Instructional Areas Include
Speaking and Listening - AA
Reading and Writing - AB
Critical Thinking and Problem Solving - AC
Mathematics - AD
Financial Literacy - AE
Internet Use and Security - AF
Information Technology - AG
Telecommunications - AH
Employability Instructional Areas Include
Employability Instructional Areas Include
Positive Work Ethic - EA
Integrity - EB
Self-Representation - EC
Time, Task, and Resource Management - ED
Diversity Awareness - EE
Teamwork - EF
Creativity and Resourcefulness - EG
Conflict Resolution - EH
Customer/Client Service - EI
Organizations, Systems, and Climates - EJ
Job Acquistion and Advancement - EK
Lifelong Learning - EL
Job Specific Technologies - EM
Health and Safety - EN
Occupational Standards
Occupational Standards
All KY Business and Marketing pathway occupational standards have Business Administration Core Instructional Areas in common. Each pathway will include unique standards that are specific to the career cluster. We can take pride in knowing that KY business & marketing pathway standards meet, if not exceed, both the common and the specialized needs of business & industry.
Occupational Instructional Areas Include
Occupational Instructional Areas Include
Business Law - OA
Communication Skills - OB
Customer Relations - OC
Economics - OD
Emotional Intelligence - OE
Financial Analysis - OF
Information Management - OG
Financial-Information Management - OH
Marketing - OI
Operations - OJ
Professional Development -OK
Risk Management - OL
Performance Indicators
Performance Indicators
Performance Indicators further break down the subject matter for each instructional area. They guide and assist teachers with scaffolding the units and/or Lesson Modules taught within the pathway. Each Instructional Area will list more than one performance indicator.
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