Levi Strauss & Co. is an iconic American denim company with a strong history, dating back to 1853 when it was founded by Levi Strauss in San Francisco, California. The company is best known for inventing the blue jean, which has become a staple of American fashion and culture. Levi's has since grown into a global leader in denim and casual wear, offering a diverse range of apparel and accessories for men, women, and children.