PUBLICATIONS

PUBLICATIONS

Publications (Scopus & Web of Science Indexed):


Publications (Peer-reviewed): 

1. Karim, R. A., Jahan, N., Jebunnesa, U. and Lepee N. J. (2023). Interrelationships Among Marketing Mix Strategies, Service Quality and Firms’ Business Performance in Readymade Garments Sector, Bangladesh, Journal of Technology Management and Business (JTMB). Vol. 10, No. 2, pp. 1-14.

2. Karim, R. A. (2022). The Influence of CSR Practices on Hotel Images and Hotel Benefits in Bangladesh. Journal of Technology Management and Business, 9(2), 22-33.

3. Karim, R. A., Ishrat, M., & Rahman, M. A. (2022), “Blockchain Technology and Its Untapped Potentials in the Hospitality Industry”, Journal of Technology Management and Business (JTMB). Vol. 9, No. 1, pp. 1-10.

Available at: https://www.emerald.com/insight/content/doi/10.1108/IJBM-12-2020-0607/full/html

4. Karim, R. A. & Arman. F. (2020). Mediating Role of Brand Image in the Relationship between Corporate Social Responsibility and Brand Equity: An Investigation of Unilever Bangladesh. Journal of Technology Management and Business (JTMB). Vol. 7, No. 2, pp. 1-13.

5. Karim, R. A. (2020). Exploring Factors Affecting Brand Marketing of Bangladesh Steel Industry: A Qualitative Approach. Journal of Marketing and Information System (JMIS), Vol.3, No.1, pp. 6-25.

6. Karim, R. A., & Habiba, W. (2020). How CRM Components Impact Customer Loyalty: A Case from Bangladesh Banking Industry. Journal of Management Info (JMI), Vol.7, No. 2, pp. 43-61.

7. Karim, R. A. (2020). Influence of E-Service Quality on Customer Satisfaction and Word of Mouth in App-based Service Industry: A Case on Pathao, Bangladesh. Journal of Technology Management and Business (JTMB), Vol.7, No.1, pp. 36-49.     
                                                                                    

8. Karim, R. A., & Habiba, W. (2020). Effects of CRM Components on Firm’s Competitive Advantage: A Case on Bangladesh Banking Industry. Management Research Spectrum (MRS), Vol.10, No.1, pp. 1-7.  
             

9. Karim, R. A., & Habiba, W. (2020). Influence of 4P Strategy on Organisation’s Performance: A Case on Bangladesh RMG Sector. International Journal of Entrepreneurial Research (IJER), Vol.3, No.1, pp. 8-12.  
 

10. Karim, R. A. (2019). Influence of Service Quality on Customer Satisfaction and Customer Loyalty in the Private Banking Sector of Bangladesh: A PLS Approach. Journal of Marketing and Information System (JMIS), Vol.1, No.3, pp. 8-17.

11. Karim, R. A., Islam, M. H., & Rashid, H. (2019). How Organizational Training Affects Employee Performance: A Case on Bangladesh Private Banking Sector. International Journal of Entrepreneurial Research (IJER), Vol.2, No.4, pp. 1-6.

12. Karim, R. A. (2019). Impact of different training & development programs on employee performance in Bangladesh perspective. International Journal of Entrepreneurial Research (IJER), Vol.1, No.2, pp. 8-14.

13. Karim R. A. (2019). Inevitability of Environmental CSR in Dire Environmental Difficulties and its Ways-Out: Bangladesh Perspective. International Journal of Business and Technopreneurship (IJBT). 9(1), pp. 67-78.

14. Karim R. A. & Kasim, A. (2018). Environmental Externalities and Reality of CSR Practices (Environmental) in Bangladesh. International Journal of Environment and Pollution Research (IJEPR). 6(2), pp. 1-15.

15. Raihan, T. & Karim R. A. (2017). CSR and Employee Job Satisfaction: A Case from MNCs Bangladesh. Global Journal of Human Resource Management, Vol.5, No.3, pp. 26-39.

16. Ali, M., Ahmed, S. & Karim, R. A. (2017). Impact of Sales Promotion Strategies on Consumer Purchase Decisions in Bangladeshi Chain Superstores. Dhaka University Journal of Management, Vol.6, No. (1 & 2), pp.189 – 199.

17. Karim, R. A. (2015). Cultural Impact on International Marketing Strategy, with a Special Emphasis of Bangladesh Perspective. International Journal of Business and Technopreneurship. 5(2), pp. 183-204.

18. Karim, R. A & Asaduzzaman, M. (2015). Corporate Social Responsibilities (CSR) Themes from Bangladesh Perspective. International Journal of Business and Technopreneurship. 5(2), pp. 263-278.    

19. Karim, R. A. (2014). Users’ Perception towards Internet Banking Service: An Evaluative Study on Private Commercial Banks in Bangladesh. Asian Academic Research Journal of Social Sciences & Humanities, 1(29), pp. 308-321.          
                                      

20. Karim, R. A. & Chowdhury, T. (2014), “Customer Satisfaction on Service Quality in Private Commercial Banking Sector in Bangladesh”, British Journal of Marketing Studies (BJMS), Vol. 2, Issue 2 (June-14), pp. 41-51. 

21. Karim, R. A. & Alam, T. (2013). An Evaluation of Financial Performance of Private Commercial Banks in Bangladesh: Ratio Analysis. Journal of Business Studies Quarterly, 5(2), pp. 65-77.

22. Hasan, A.A., Asaduzzaman, M, & Karim, R. A. (2013). The Effect of Dividend Policy on Share Price: An Evaluative Study. IOSR Journal of Economics and Finance (IOSR-JEF), 1(4), pp. 6-11.

23. Karim, R. A. (2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions.  IOSR Journal of Business and Management (IOSR-JBM), 11(6) (Jul. - Aug. 2013), pp. 13-20.

24. Ali, M. & Karim R. A. (2011). Role of Loyalty Cards in Building Customer Retention in the Supermarket in the context of UK. Dhaka University Journal of Marketing, 14, pp.141-154.

25. Ali, M. & Karim R. A. (2010). An Attempt to Identify the Key Factors Affecting Online Shopping Behaviour.  Journal of Management, University of Dhaka, Bangladesh, 2(1), pp. 141-162.    


Conference Paper:

1. Karim, R. A. & Kasim, A.  (2018, July). Urgent Need for CSR in Bangladesh with an Emphasis on Environmental Issues. Paper presented at the 9th Knowledge Management International Conference (KMICe), Sarawak, Malaysia.

2. Karim, R. A. (2017, July). Challenges of Implementing the Socio-Economic Dimension of CSR in a Less Developed Country Bangladesh Context. Paper presented at the PACE International Conference on Social Science (PICOSS), Penang, Malaysia. 


Book Chapter:

1. Al Karim R., Hassan A. (2021) Overtourism in Cox’s Bazar in the Pre, During and Post COVID-19 Period. In: Hassan A., Sharma A. (eds) Overtourism, Technology Solutions and Decimated Destinations. Springer, Singapore. https://doi.org/10.1007/978-981-16-2474-2_11

2. Al Karim R., Hassan A. (2021) Investment Barriers and Opportunities in the Tourism and Hospitality Industry of Bangladesh. In: Hassan A. (eds) Tourism in Bangladesh: Investment and Development Perspectives. Springer, Singapore. https://doi.org/10.1007/978-981-16-1858-1_25

UNIVERSITY OVERVIEW

✓ founded in 2006

✓ started academic journey in 2008

✓ Moved to permanent campus in 2017