Sport and Event Marketing I | Prerequisite: None 

In this course, students are introduced to sport and event industries. Students will develop an understanding of marketing, branding, promotion, media, and marketing data as they relate to the sport and event industries. 

Sport and Event Marketing II [Honors] | Prerequisite: Sport and Event Marketing I 

In this course, students will apply their knowledge of promotion and marketing for the sport and event industries. The topics to be covered are the marketing environment, promotional activities, communications, product-mix strategies and financial and economic impacts.