STUDY PROGRAMME
FASHION DIGITAL MARKETING

AFAM CODE
ABPC65

DISCIPLINARY AREA
Theory and methodology of mass-media

DISCIPLINARY FIELD
Phenomenology of media

CREDITS
6

APPROACH
Theoretical

This course investigates the cultural-phenomenon elements of the media language, allowing the students to identify and study a specific industry, and develop cross-disciplinary knowledge in terms of cultural sociology, semiology, and web history.

The total CFA credits for this course are 6

Successful students will be able to:

· Analyse media languages and identify their historic and technological origins

· Develop a cross-disciplinary approach to the art that brings together technology-culture-aesthetic and complex systems of production and presentation

· Carry out expressively relevant projects with the use of the most suitable technologies

This course explores the intertwining between technological changes and artistic research, in particular as linked to the use of digital tools in fashion starting with the first aesthetic experimentations. Through a methodological approach, it deals with the design implications associated with interactive solutions in the communication context. It analyses phenomena and practices that are linked with new fashion technologies concerning manipulation, interaction, immersion, and new exhibition criteria. It investigates the contaminations of the contemporary digital language of fashion, as well as its links with other media and cultural areas (such as visual arts, architecture, design, advertising images, and multimedia).

This is a theoretical course.

During the course, the students will carry out the following didactic activities, which may vary depending on the projects that will be developed:

· Front lectures

· Active involvement of the students in class with debates, presentations, peer assessment

· Use of multimedia material

· Individual study and research

· Field trips

Assessment criteria may include:

· Oral exam

· Submission of research works, essays or projects

Further details on the specific tests will be given by each professor.