The roots of Philippine colonial mentality can be traced back to centuries of colonization, during which colonial powers imposed their cultural, economic, and political dominance. Spanish colonization brought in Christianity, European ways and a society with hierarchy while American rule introduced education using English language which was democratic as well as consumerism. Also Japanese occupation during the second world war had impact on societal values and norms. For good reason, these influences have also become deeply embedded in the Filipino psyche and helped to define self-esteem, beauty ideals, personal success and identity.
Colonial mentality is observed through different things like preferred languages used by people, fashion trends that are followed by them and patterns of consumption they undertake or their opinion towards foreign made goods or foreigners themselves. The Philippine population favors Western products due to their perception of them being better than indigenous ones hence associated with prestige and classiness. In addition, when it comes to interpersonal relationships; some Filipinos tend to link light complexions coupled with Caucasian traits with beauty.
Philippine society is significantly affected by the continuation of colonial mentality as it has ramifications for economic development, cultural heritage preservation and national identity. In terms of economy, favoring foreign goods over indigenous products disrupts local industries and maintains reliance on imports thereby impeding sustainable growth. On a cultural perspective, when native traditions and practices are marginalized or ignored, this erodes cultural heritage and identity resulting in a loss of diverse cultures and primitiveness.
Again, colonial mentality keeps racial disparities alive in the world as well as discrimination based on class or ethnicity. The admiration of Western standards of beauty and success reinforces Eurocentric ideals while silencing the less privileged parts of society thus maintaining systemic injustices and exclusion. Furthermore, Filipinos’ self-esteem is weakened by internalizing colonial mentality which inhibits them from asserting their own rights to social action.
To confront this mentality, a lot has to be done. This will not only require an understanding of its history and how it became embedded but also the way it has been systemized. It is through education that we can challenge other people’s ways of thinking and open their minds to new ideas. This is because education would teach individuals to think critically about issues affecting them while appreciating their own culture as well as acquiring pride in indigenous heritage.
Media representation plays a vital role in shaping local ideologies and promoting cultural diversity by countering, for example, the Eurocentric beauty standard. Also these platforms could be used to promote positive images of our local culture and expose them for what they truly are.
Moreover, economic empowerment and support of local industries counterbalance the economic impacts arising from colonialism fostering self-dependency and sustainable development. Decolonizing perspectives including solidarities with marginalized communities are furthering this struggle towards challenging systemic injustices and achieving social equity within society.