Project Title: Designing Interaction: Investigate how the emotional aspects of user experience design can influence the digital business
Project Type: Research-based Project
In today's digital age, businesses and designers are recognizing the importance of providing engaging and seamless user experiences for their digital products and services. Emotional user experience design involves designing products and services that elicit emotional responses from users, leading to improved user engagement, loyalty, and ultimately, business success. This research paper investigates the influence of emotional user experience design on digital business and provides practical recommendations for businesses and designers on how to incorporate emotional design into their digital products and services.
The emotional aspects of UX design greatly impact digital businesses. Positive emotions, such as satisfaction and trust, lead to user loyalty, while negative emotions, like frustration and confusion, can result in abandonment. Solutions include conducting user research, incorporating emotional design principles, gathering feedback, and personalizing experiences to create engaging and satisfying digital experiences that drive business success.