Expected outcome

The expected outcome of addressing the emotional aspects of UX design in the context of digital businesses is to create digital experiences that evoke positive emotions, build user trust and loyalty, and ultimately drive business success. This includes increased user satisfaction and engagement, higher retention rates, improved conversion rates, and enhanced brand advocacy. By prioritizing the emotional aspects of UX design and creating digital experiences that resonate with users on an emotional level, businesses can expect to cultivate meaningful connections with their users, foster loyalty, and achieve their desired business outcomes in the competitive digital landscape.

By achieving these expected outputs, this research paper aims to contribute to the growing body of knowledge on the importance of emotional user experience design in digital business and provide practical insights and recommendations for businesses and designers looking to improve their digital products and services. It is expected that this research will help businesses to better understand the emotional needs of their users, leading to the development of more successful digital products and services, and ultimately driving business success.

1. 1. A comprehensive understanding of emotional user experience design and its impact on digital business success.
  2. Identification and analysis of emotional elements and suggest successful online businesses and compete with others.
  3. Practical recommendations for businesses and designers on how to incorporate emotional design into their digital products and services to improve user experience and drive business success.
  4. Contribution to the field of Human-Computer Interaction (HCI) and the growing recognition of the role of emotional design in creating successful digital products and services.

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