Is An SEO Job Right For You?

When you go to Google or other search engines like Bing and Yahoo and put in a search term (keyword) the search engine searches their billions of indexed pages, decides what pages are most relevant to your search term and shows them in order of relevance.

The ranking of a keyword is known as Search Engine Optimization or SEO. It's been estimated that the #1 ranking for a specific keyword can result in up to 40% of those searching for the keyword click through to the site. The lifeblood of any commercial site is traffic, and the search ranking is a function on how much free traffic the site receives.

When looking for An SEO job, there are a variety of skills that you should have. It starts with a keyword research. What are people looking for in the search engines? The keywords and key phrases used in the search are analyzed to determine their frequency, how much competition, and their match to the proposed content of the planned web site. Some closely allied phrases are planned for each page of the site. The selected phrases are then naturally included on the content of the page.

The second step in the SEO process is increasing the supposed authority of the site. This is accomplished by adding one-way links coming into specific pages of the site.

Incoming links can be attracted in a variety of ways but usually can be accomplished by creating content that spreads around the internet. It can include articles, blog comments, blog posts, videos, directory listings and other comments about the site.

Getting into SEO can be done in a variety of ways. Many start by learning to optimize their websites. They find the right combination of keyword phrases and over time analyze their traffic. They learn to use the latest in software that automates some of the functions. Attending conferences is another route to pick up valuable SEO strategies.

Others find jobs in small local companies that specialize in doing SEO work for local organizations. A small but growing industry has started helping local companies rank well for localized search terms. To rank high for the term "insurance broker," would be extremely difficult but to rank for the term "Independence Missouri insurance broker" with some work would be doable.

Entry level SEO jobs are advertised in online job postings, and there are a few agencies that specialize in placing candidates in online marketing positions.

It surprises the range of skills needed to succeed in an SEO position. It is a job that is constantly changing. You need good analytical skills. Many times you'll be asked to produce appropriate content. So you must be a good writer and communicator.

Other times you'll be asked to sell your skills and the value of the function. Since many of the positive results are achieved over time, this requires a complete understanding of the steps necessary for successful project management.

A basic understanding of HTML and web design would also be valuable. You'll need to keep up with changes in social media sites and other developing internet ideas to bring your best to the job. See some of our work for plumber Sydney, Soap dispenser Australia & tools online.

SEO positions and the successful application of effective SEO principles can pay well. The jobs can range from running a one-person local SEO business helping local businesses rank well for local search. Next might be a smaller company specializing in SEO with a wider group of clients. Also, it could be a full-service web design firm with an SEO department. Or it could be a larger organization, where you work in the marketing department, and build traffic for some websites.