Colours

Primary

Primary colours are intended for use in text, icons, and call-to-action (CTA) elements.

Devoteam’s Red Poppy should be used consistently but sparingly. White should serve as an active colour to reinforce the premium positioning of the brand. Grey is primarily used for text, ensuring a sophisticated and professional appearance. Note that we never use full black for text. Call to action (CTA) buttons should predominantly be in Red Poppy, particularly on social media posts or banners.

Secondary

Secondary colours generally serve a more decorative purpose, adding visual interest without dominating the overall design.

They are designated for background colours and graphics, including circles. Text should never be rendered in secondary colours.

Accent

Accent colours should be reserved for very specific cases, such as colour-coding sections, increasing emphasis on data visualisation, charts, and infographics.