CONCEPTUAL FRAMEWORK

    Neo Pop, Postmodernism Eg  artist Howard 

ARTISTS: Who created the art?? What were their beliefs/ideals/values/philosophies? What was their intent? What was their experience with the world?

>Howard Arkley,  Australian, valued  post WW II domestic architecture, 

ARTWORK: What does it look like? What features can be seen? Are any dominant styles evident?( tone/colour/shape/texture/media/line/form? etc.)

>characterised by the  Pop art movement, taking recognised symbols and patterns  from fashion fabric trends and  architectural interior and exterior features replicating them

> airbrush painting ,stencil. photographic references magazines.

>The commercial processes of producing products and images in the media, as influenced by the "WORLD", were imitated by Warhol in his artmaking practice collaborative, - repetition

WORLD: puts the artwork into a context. Influences the artwork, the artist, and how the audience sees and respond to the work. With a knowledge of the WORLD of an artwork (time and place in which it was created), we can gain insight into why it is the way it is, and appreciate it on a deeper level.

>Baby Boomer post WWII

>Mass media and Australian prosperity  prosperity . Own your own home viewed as a measure of success. 

>Consumerist society - Glorification of  the Swinging 60's

AUDIENCE: anyone who views the art, has an opinion on it. what was the response from the public, art writers, curators, critics? how is the audience involved in the work? on what level does the audience interact with the artwork/audience?

>Audiences relate to  They were features taken from the lives of the masses and created into art.

>the audience was led to question, "what is art?"