Research Interest:

Consumer Behavior

Publications:

1. Jawahar Kumar, Honey Gupta (2019): Relationship between various demographic variables and attributes of M-Banking, Review of Research, 130-138

2. Jawahar Kumar, Honey Gupta (2018): Role of Demonetization on Mobile Banking, FOCUS International Journal of Management, 1(2), 29-38

3. Honey Gupta, Jawahar Kumar (2018): Comparison of factors affecting brand preference of television between semi-urban and rural consumers, International Journal of Creative Research Thoughts, 6(1), 668-674

4. Jawahar Kumar, Honey Gupta (2018): Influence of mobile banking technology to attract customers towards m-banking, Review of Research, 54-61

5. Honey Gupta, Jawahar Kumar (2018): A comparative study of factors affecting brand preference of electronic fan between semi-urban and rural consumers Asia Pacific Journal of Research, 1(9), 229-235

6. Honey Gupta, Uma VR, Jawahar Kumar (2017): Determinants of Brand Preference of Two-wheelers: The case of Rural and Semi-urban areas in Baddi, Himachal Pradesh., International Journal of Applied Business and Economic Research., 15(22), 593-604

7. Honey Gupta, Uma VR (2017): Factors affecting brand preferences of Refrigerator among the rural and semi urban population, FOCUS International Journal of Management, 13(1), 32-36