Christiane Melcher

Research Projects

Many companies needed to accelerate their digital transformation due to the covid-19 pandemic that started in Brazil in March 2020. It was no different with the supply of courses, which began to be offered online on the most diverse platforms and formats. In the case of content focused on UX (User eXperience) or IxD (Interaction Design), it is noticeable that there is also an ample supply. Many companies now need UX professionals on their staff, putting the role of UX Designer in evidence and increasing the demand for people interested in the subject. What are the impact on business metrics and customer satisfaction of applying a methodological approach based on experience design in an online course? Using an experience design methodological approach in an online system is believed to positively impact business metrics and customer satisfaction.