the Department of Marketing
The Department of Marketing at UMD is committed to offering innovative programs, providing students with experiential learning opportunities, and facilitating faculty growth in their research and teaching initiatives.
Our Marketing major is the largest major within LSBE. Known for creating industry-driven programs, our Consumer Insights & Analytics program and Marketing & Graphic Design program are among the first of their kind in the nation. We also became the first public university in Minnesota to offer a Professional Sales B.B.A. in the fall of 2019.
Classes are taught by a majority of Ph.D. qualified faculty, most of whom maintain an active research agenda in the area they teach. Many of our faculty hold UofM system-level distinctions and campus awards in testament to their ongoing commitment to students and academic excellence.
Faculty provide more than just a robust classroom environment. They offer training and opportunities to build upon what is learned in the classroom and apply it in real-life context.
The Consumer Insights and Analytics program is housed in a state-of-the-art analytics lab with sophisticated software tools and industry datasets.
Students engage in the Student to Business Initiative, partnering with regional small businesses to solve real-life marketing issues.
Our department is highly collegial, with faculty frequently socializing outside of LSBE. Senior faculty are committed to mentoring new faculty as they settle into their teaching, research, and service roles at the University.