Tuck Box is a tea shop located in Carmel, California. Through the reimagined visual identity of Tuck Box, a beloved tea cottage in Carmel will come to be well known. Drawing inspiration from storybook cottages, the comprehensive rebrand weaves enchanting design elements across packaging, logo, and menus, while preserving the shop's nostalgic charm. The new identity features elegant yet accessible designs that resonate with both local seniors and affluent tourists seeking an authentic tea room experience in this coastal town.