Blue Hour Cafe is a hypothetical branding project designed to meet the growing demand for visually striking, Instagram-worthy cafes in Monterey. The brand design is intended to draw inspiration from the region’s coastal landscape, sea life, and moody weather. Aimed at Gen Z, Gen Alpha, and millennials, the result is a cozy, modern brand that feels both fresh and welcoming. The project explores how thoughtful visual storytelling can spark joy and excitement while reflecting the spirit and character of Monterey.