Alchemist Hair Studio is a hair salon business located in 421 Alvarado St. Monterey by which they provide hair treatment services with a flair of modern creative beauty and styling themselves after alchemy. However, their brand identity is depicted differently within their online platforms showing some inconsistency of their brand. For this project, it aims to rebrand the logo identity of Alchemist Hair Studio to show a stronger emphasis of their business name combining the etymological roots of alchemy that represents eternal beauty.