Hall’s Organics is a brand that was founded in 2012 by Stevie Hall to grow the best organic and sustainably grown vegetables and fruit. Stevie is a local farmer here in Monterey County who now grows 40 varieties of vegetables and fruit. He has been running with no real brand identity or even a website. This project was to develop a graphic identity for the brand as well as a website using a minimalist style and easy to use for my client.