Orchid Beauty is a cruelty-free, eco-friendly makeup brand addressing ethical and environmental issues in the beauty industry. The project focuses on eliminating animal testing and reducing waste through refillable systems and compostable packaging. Inspired by the natural qualities of orchids, the brand incorporates their colors, textures, and forms into its design. Through a complete brand identity including packaging, product lines, and advertising, Orchid Beauty demonstrates how makeup can be both sustainable and thoughtfully designed, offering consumers products that align with their values.