Resume

Professional Experience

Freelance Marketing & Creative Director

2019- Present, Memphis, TN

Create and implement strategic marketing plans for branding, awareness, and advertising. Create and direct creative concepts for marketing projects including photoshoots, video shoots, and website development. Consult and strategize for social media growth.

Key Accomplishments

• Creative directing and planning multiple small business video shoot projects

• Creative directing and planning multiple small business photoshoot projects

• Establishing and executing small business marketing strategies for local salon owners

• Marketing consulting and advising for social media growth and business expansion

HigherVisibility | Digital Marketing Account Manager

2019 - 2021, Memphis, TN

Lead marketing campaigns from end-to-end and ensure the on-time delivery of SEO, PPC, social media, content, link building, and web development projects for local level businesses. Conduct market research and advise clients on digital marketing opportunities.

Key Accomplishments

• Improved return on investments for over 40+ clients by implementing effective digital marketing strategies, which resulted in attaining the highest client retention rate of 97% on the team.

• Increased social media content approvals and reduced lead time by identifying key internal process issues and developing a new standard of procedures.

• Highly reviewed and recommended on HigherVisibility’s Google My Business by many clients.

Signature Advertising | Marketing Account Manager

2017- 2019, Memphis, TN

Devised integrated marketing programs for a diverse portfolio of businesses with budgets upward to $1M. Delegated resources to support the execution of trade shows and corporate events.

Key Accomplishments

• Spearheaded the FedEx 2018 Drop Box event and communicated the value of the event to an audience of 60+ including internal FedEx employees, c-level executives, and external vendors.

• Managed corporate photoshoots, company rebranding, print production, and video production for high-profile projects for retailers brands such as Landau.

• Created and executed a complete rebranding strategy for Christian Community Foundation, a local Memphis Community foundation. Along with managing the development of the new website.

• Organized out-of-state tradeshows for FedEx FASC Tradeshows and Expo projects that catered to audiences of over 500. Arranged event entertainment, stakeholder presentations, vendor communications, and technical setup.

• Coordinated and provided onsite support for several executive entertainment events for FedEx 2017 and 2018 FASC Appreciation St. Jude Classic Hosting. Became part of the client’s culture to stimulate relationship growth for a key stakeholder group.