Every fall on our Instagram we do 30 posts in 30 days. It establishes our program each school year as a focal point in the school and it challenges us content creators to find good content to post for 30 days straight. It's also a way for us to see what content people like seeing and what they don't like quite as much. We've grown our Instagram followers to over 1,000 in the last two years completely from scratch, most of which were accumulated this year through consistent posting of content that the student body cared about. We are now able to push content to a significantly high audience, in turn increasing traffic to our site.