You've taken a selfie to post on Instagram but before you do, you decide to use an app that will get rid of the two pimples you have on your face and make your skin look smooth. You're hoping this alteration will get you at least 100 likes.
You get what you're hoping for: 171 likes and even people you don't know are commenting on how great you look. One of the guys in your class sees the picture. He has an extreme case of acne. Worse than most kids. He wishes so badly he could have a face like yours because he doesn't know that your picture is fake. He gets depressed because of your photo and has to start seeing the counselor. A few weeks later your face starts to break out in acne. It seems to be everywhere. You're so embarrassed that you refuse to go to school because you have high expectations for how your face should look now that you can just edit away the acne. The problem is that in real life, you can't. You get depressed about your appearance too. You can't live up to your selfie. It's not real.
Create a social media campaign that makes you feel good about who you are in real life sans filters and alterations. It should use selfies to change the world and make other people feel good about themselves too. Use this checklist and the below resources and tools as a guide.
RESOURCES
Example Social Media Campaigns
TOOLS
PicMonkey
Canva
Pixlr
ChatterPix for Kids
Save The Children created one of the most powerful social media marketing campaigns of the year. In 2014, Save The Children tugged our heartstrings with one of the most powerful PSAs in recent years with the minute and a half long "Most Shocking Second A Day" video that launched in the wake of the 3rd anniversary of the Syrian Civil War.
Google Drawings
YouTube Video Editor
Stupeflix
The video features two sets of females, both pre (children) and post (adults) puberty asked to act out a series of actions, "like a girl." As you might expect, the adult females lack coordination, grace, and effort. The younger set behaves completely differently, moving with purpose as they carry out what is asked of them.
Leveraging the selfie trend for social good, the World Wildlife Fund made a big impact with a campaign of pictures of endangered species, captioned “Don’t let this be my last selfie.” Tigers, Rhinoceros, Gorillas and Polar Bears were sent out to snapchat followers and the campaign was a executed example of a philanthropic organization utilizing current trends for a greater purpose.