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Where Local Creativity Meets Beautiful Retail
Where Local Creativity Meets Beautiful Retail
The Curated Collective is an upmarket lifestyle and accessories store showcasing Singapore’s best independent designers, makers, and brands.
The Curated Collective is an upmarket lifestyle and accessories store showcasing Singapore’s best independent designers, makers, and brands.
We curate a rotating selection of fashion accessories, home décor, gifts, fragrance, stationery, and lifestyle goods — each chosen for its quality, design, and story.
We curate a rotating selection of fashion accessories, home décor, gifts, fragrance, stationery, and lifestyle goods — each chosen for its quality, design, and story.
Our concept was born from a simple idea:
Our concept was born from a simple idea:
To create a space where small brands can thrive, and shoppers can discover something truly unique every time they visit.
To create a space where small brands can thrive, and shoppers can discover something truly unique every time they visit.
At The Curated Collective, each shelf tells a story — of craftsmanship, creativity, and local pride. We believe that shopping should feel like exploration: beautifully designed, refreshingly different, and always inspiring.
At The Curated Collective, each shelf tells a story — of craftsmanship, creativity, and local pride. We believe that shopping should feel like exploration: beautifully designed, refreshingly different, and always inspiring.
💡 Our Concept
💡 Our Concept
We’re not a typical retail store.
We’re a multi-brand lifestyle platform that brings together indie creators and small brands under one roof — offering a constantly refreshed mix of products that evolve every month.
• Curated retail experience with rotating brands and seasonal highlights
• Premium presentation in a minimalist, chic store layout
• Support for local talent and sustainable small businesses
• Easy-to-browse displays designed for discovery and impulse purchases
Every detail — from our shelving design to our lighting — is thoughtfully planned to reflect the artisanal warmth and urban sophistication of modern Singapore.
🎯 Our Mission
🎯 Our Mission
To bridge the gap between independent creators and discerning shoppers.
We aim to make it easier for small brands to access premium retail spaces while offering customers a beautifully curated shopping experience filled with originality, quality, and inspiration.
👩💼 Our Founders
👩💼 Our Founders
Jasmine Phua
Jasmine Phua
Entrepreneur and creative leader with over two decades in design, digital media, and retail innovation. Founder of Happy L’Etelier, a successful lifestyle brand known for its handmade accessories and modern femininity.
Dara Lee
Dara Lee
Experienced retail entrepreneur and founder of The Dara.S, a handcrafted polymer clay and crystal jewellery label. With a background in F&B operations and brand scaling, she brings strong retail execution and a passion for artisanal craftsmanship.
Kenneth Law
Kenneth Law
A veteran in games and marketing, Kenneth brings his expertise in marketing and management to jumpstart our brand.
Together, they created The Curated Collective as a platform for creators by creators — where design meets opportunity, and independent brands shine.
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