Innovation in the Value Chain

Zespri was first established in 1988 under the name of the "New Zealand Marketing Board" before it formed as a co-operative of kiwifruit growers in New Zealand in 2000 and renamed itself "Zespri International Ltd." Its international headquarters are in Mount Maunganui, New Zealand.

Zespri is dedicated to its customers and is focused on consistently providing excellent product and excellent service. We recognise that a consistently high level of customer service can only be attained by an integrated Supply Chain that, from orchard to point of retail sale, is focussed on understanding and meeting consumer’s needs.

The Zespri System, the integrated production and distribution system used to deliver the world’s best kiwifruit to consumers worldwide, is one of the foundation blocks of the Zespri Brand.It is the culmination of many years of scientific, technical and practical developments and an uncompromised commitment to continual improvement.

Zespri’s purpose is to help people, communities and the environment around the world thrive through the goodness of Kiwifruit.

Zespri values the Māori business concept of kaitiakitanga, which relates to guardianship and looking after the land, resources and people of future generations.

They have three core values that they apply in their business, and follow through at each step of the the value chain:

"We commit to guardianship: It’s about kaitiakitanga. Each one of us are custodians for future generations. We nurture our lands, enable our industry, and nourish people across the world."

"We are results driven: We love personal and business challenges that help us grow and develop - measured by engagement, value creation and marked by global impact."

"We cultivate personal connections: We are inclusive and caring – listening to each other with compassion, acting with empathy and humility, and treating each other better for it."