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Entrepreneurship ONE
Entrepreneurship ONE
The Entrepreneurship course is designed to introduce students to the world of small business ownership and management. This course builds students' skills in the knowledge of types of business ownership, legal issues, business finance/start-up costs, business trends, site selection, marketing, pricing strategies and the development of a business plan on the students' product/service of choice. The Entrepreneurship class will develop and/or operate a class business in which they will realistically perform duties in areas such as product planning, financing, human resources, marketing/advertising, selling, and management of product(s). This hands-on course involved students in a variety of activities that will provide them with the skills necessary to be successful in a constantly changing workplace.
Unit 0- Operational Mindset (2 weeks)
Unit 0- Operational Mindset (2 weeks)
The Operational mindset seeks constant improvement. People who lead with an Operational mindset emphasize efficiency and want to minimize variability.
Unit 1- Developing an Entrepreneurial Mindset (4 weeks)
Unit 1- Developing an Entrepreneurial Mindset (4 weeks)
In this unit, students will learn about how to have an entrepreneurial mindset. An entrepreneurial mindset is resilient, resourceful, and solutions-oriented — even when the conditions say otherwise.
Unit 2- Testing an Opportunity (6 weeks)
Unit 2- Testing an Opportunity (6 weeks)
Students learn about the difference between an idea and a true business opportunity. Instruction takes students through the process of validating their business solution through market research with an emphasis on lean startup methodologies.
Unit 3- Building a Competitive Edge (5 weeks)
Unit 3- Building a Competitive Edge (5 weeks)
Students assemble competitor profiles and a competitive matrix to determine their unfair advantage with their industry.
Unit 4- Creating your biggest fans (5 weeks)
Unit 4- Creating your biggest fans (5 weeks)
Students look at the importance of assembling a marketing plan and approaches to assembling customer profiles for their main customer segments. With a focus on modern and cost-effective strategies, students put together their planned channels to customers and the key metrics they will use to measure the effectiveness of these channels
Unit 5- Making a Profit (6 weeks)
Unit 5- Making a Profit (6 weeks)
Students learn about the various expenses incurred by a business and how entrepreneurs do an analysis of profit per sale to help predict the overall profitability of the business itself. This unit teaches students how to calculate markup in a distribution channel, their profit per sale after their variable expenses, and a break-even analysis against their ongoing fixed expenses.
BPA
BPA
Business Professionals of America is the nation’s leading CTSO (Career Technical Student Organization) providing students and members with invaluable skill development and the opportunity to make personal connections
Business Professionals of America is the nation’s leading CTSO (Career Technical Student Organization) providing students and members with invaluable skill development and the opportunity to make personal connections
Students that join Business Professionals of America have the opportunity to further their knowledge and prepare for a career in today’s fast paced business environments. We offer an assortment of engaging learning tracks that will strengthen their core understanding and lay the foundation for the next steps in their lives.
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