STAR Events Project Components

BRAND GUIDELINES

FCCLA Trademarks - Family, Career and Community Leaders of America and its acronym, FCCLA, are federally registered trademarks (U.S. Reg. Nos. 2461208, 2461209, 2545867, and 2545877). The federal registration of these trademarks provides FCCLA with certain nationwide proprietary rights, including the right to restrict the use of the trademarks on goods and merchandise outside of the goods and merchandise sold through the officially licensed emblematic supplier (Centricity). The FCCLA trademarks serve as essential and distinctive representations of the organization's services and products as well as the goodwill of the organization.

Name and Acronym use - When using the name "Family, Career and Community Leaders of America" or the acronym "FCCLA" in a printed piece's headline or body copy, the name/acronym may remain in the standard font used in the collateral. Use the approved fonts found in the Branding Guide for brand consistency.

• Chapters are required to include their chapter name when using “Family, Career and Community Leaders of America” or the acronym “FCCLA.” 

  • The required format is:

    • (School/Chapter Name) Family, Career and Community Leaders of America, or

    • (School/Chapter Name) FCCLA

• The same format is required to be used when incorporating FCCLA Chapter Officer titles.

  • The required format is: 

    • (School/Chapter Name) Family, Career and Community Leaders of America Chapter (Officer Title), or

    • (School/Chapter Name) FCCLA Chapter (Officer Title)

• When using the name "Family, Career and Community Leaders of America" or the acronym "FCCLA" in a printed piece's headline or body copy, the name/acronym may remain in the standard font used in the collateral.

• When using the FCCLA acronym on ANY promotional product or apparel piece with permission from National FCCLA or through Centricity, the FCCLA Logotype must be used. Follow the Logotype use rules in the Branding Guide.

• When using the FCCLA name (Family, Career and Community Leaders of America) on ANY promotional product or apparel piece with permission from National FCCLA or through Centricity, the name may only be depicted in one of the approved fonts listed in the Branding Guide.

Tagaline logo use - The FCCLA Tagline Logo is reserved for the highest-level communications produced by chapters, state associations, and National FCCLA, such as stationary, awards, and signage.

• FCCLA Chapters that use the Tagline Logo are required to include their chapter name directly below or to the right of the Tagline Logo, as shown below.
   

• FCCLA State Associations who use the Tagline Logo are required to include their state name directly below or to the right of the Tagline Logo, as shown below. For your convenience, National FCCLA has created a series of State Association logos approved for use in connection with FCCLA programs and projects. These logos are available for download in the FCCLA Portal.
   

• Vendors must receive written approval from National FCCLA to use the FCCLA Tagline Logo. The request process can be found on the National FCCLA website.

• The FCCLA Tagline Logo should appear on the following:

  1. FCCLA Chapter and State Association websites.

  2. FCCLA Chapter and State Association publications, including membership materials, fact sheets, announcements, press releases, stationary, business cards, etc.

• The FCCLA Tagline logo is permitted for use on:

  1. Advertising and marketing materials produced by chapters, state associations, or National FCCLA.

  2. Banners, signage, notecards, gifts, and merchandise produced by chapters, state associations, or National FCCLA; with permission from Centricity or National FCCLA.

  3. Lapel pins, awards, and certificates produced by chapters, state associations, or National FCCLA; with permission from Centricity or National FCCLA.

Logo use & Guidelines - 

Logo Use Rules

• Do not use a collegiate font in place of the FCCLA Logotype. The FCCLA Logotype is available for download on the National FCCLA website and FCCLA Portal.

• Do not add effects or textures to FCCLA's logos. 

• Do not stretch or distort FCCLA's logos.

• Do not use an unapproved color on FCCLA's logos. The entire logo must always be in one solid color (red, black, or white).

• Do not break the clear-space rule. 

• Do not combine FCCLA's Tagline Logo, Emblem Logo, or Swoop Logo with visual elements. In this case, the FCCLA Logotype must be used.

GENERAL GUIDELINES

• No elements of the FCCLA logos may be recreated, deleted, cropped, or reconfigured. All FCCLA logos are provided as EPS or PNG from National FCCLA.

  • EPS files are vector artwork and are infinitely scalable, thus eliminating the need to ensure proper resolution for reproduction.

  • PNG files are non-vector, rasterized files with transparent backgrounds. PNG files can be used when web-ready graphics are needed or for small format print (i.e., business cards, flyers, etc.).

• The FCCLA logos must be uniformly scaled. Non-uniform scaling distorts the proportions of the logos and the relationship between the symbols and letterforms.

• A minimum clear space must be maintained on the perimeter surrounding the FCCLA logos as outlined in the logo clear-space section of the Branding Guide.

• FCCLA’s logos may only be reproduced directly from a digital file; they should never be reproduced from previously printed materials.

• Do not put a box around the FCCLA logos when placed on a dark background.

• Do not reproduce the FCCLA logos in colors or designs other than those specified in this document.