Vaccine Campaign

The Cortland County Health Department partnered with CACTC to deliver a campaign around vaccines

This 2021 campaign aimed to increase public confidence in and uptake of vaccines. 

CACTC provided:

• place-based visual illustrations specific to the demographics and cultural characteristics of Cortland County

• social media content consisting of 24 total videos, optimized for Facebook, Snapchat and Instagram

• social media messaging around vaccination events, activities, and education

• implementation consulting - technical assistance on the creation and management of Facebook and other social media advertisements