Health Communications Portal
About the CACTC Health Communications Portal
A one-stop-shop for customizable, ready-made, Cortland-specific public health information campaigns
CACTC has data to support a wide variety of public health information campaigns and has already developed messaging and graphics for many campaigns and is happy to share these with partner agencies.
Feel free to use what is here, or we can easily customize the logos or messaging to match your needs. If you need more substantial customization, we can work with you in a more formal collaboration.
Repeated exposure to a message is necessary for most people to retain the message. Our hope at CACTC is that partner agencies will use the library of ready-made campaigns to present unified, data-driven messages about important public health issues in a coordinated and wide-reaching way.
Look at our calendar for current issues, search for a topic of interest, or request a specific campaign/design
We have campaigns prepared on a wide range of topics, and we keep a calendar of upcoming awareness months/days around which to structure a campaign. You can also search our library to find relevant campaigns.
Each campaign accessible through this portal includes:
An overview of messaging for the campaign and an explanation of it
A collection of text, image, audio, and video materials (ready-to-post or customizable with agency logos, etc.). These can be optimized for Facebook, Instagram, Snapchat, web, print, or other media.
A suggested posting schedule to optimize engagement
If you need something specific, we have a graphic designer on staff who can work with you to create what you need. For example, we can help with:
a topic that we don't already have (this is even easier if you provide data)
a graphic or video that shows your agency or a specific location (this is even easier if you provide a reference image)
a graphic or video that shows specific people or people doing a specific thing
a customized version of any graphic or video we already have made
We can provide technical assistance or consultation throughout the implementation process on a case-by-case basis. We can also help you find resources for more effective public health communication, like the CDC Plain Language guides or the Public Health Communications Collaborative's Toolkit.
Why partner with CACTC?
Catch attention with recognizable, local places and activities
Local, place-based images that people can connect to their daily lives will matter more to them than cookie-cutter images from national campaigns or local campaigns that use stock images. We have graphics which show a wide variety of specific locations throughout Cortland County and beyond, including:
Courthouse Park
Hollenbeck's Cider Mill
Municipal Water Works
Footie's Freeze
Guthrie Cortland Medical Center
We can also make new ones that show any building, place, or object you want.
Reach more people naturally
Because of how the social media algorithms work, more people will see campaign content posted by multiple agencies if each agency posts it from their own page, rather than sharing another agency's post.
Build community trust with a unified, data-driven message
Everyone who sees information about a given campaign will see the same messaging, no matter which agency posts it. That messaging is based on local and national data and tailored to the Cortland area. CACTC's public health campaign graphics also all share a common visual language that will help consumers mentally connect the messages from multiple sources.
Shared analytics (in-progress)
We're working to make it so that you can see and learn from analytic data about reach and engagement beyond just your agency.
Ready to partner with CACTC?
Here's what to expect when you partner with CACTC for a public health information campaign
How to get started
The first step is to request access to the library. You can do this via the button below, which will take you to a Google Form. This way we get the contact information we need and can learn a little more about your needs. Staff will follow up with you ASAP.
You can browse our library of existing materials to identify campaigns that coudl easily be customized for your agency and to see what kinds of materials we can create new for your agency.
Your commitment
If you just want to use campaigns or materials that we already have, to get started all we need is a good quality image file of your organization's logo. We will share images/videos with your agency's logo that you can post directly from your agency's social media pages. We can work with you to develop a posting plan.
We ask that you share any social media analytic data you can about the campaign you run with our materials, but there is currently no cost or commitment beyond that.
DO NOT edit any of CACTC's images or videos. If you need something customized, we will work with you to make sure the materials you post fit your needs. You can read our full usage agreement for more info.
Custom campaigns/requests
If you need a campaign on a topic we haven't covered yet or want customized materials, we can work with you. Just click the button below to fill out a Google Form with a specific request. If you don't already have access to our campaign library, don't worry--this form will also add you.
If you want to work with us on a custom campaign, we will discuss pricing at our consultation.
About CACTC
Cortland Area Communities That Care (CACTC) is a hub of communication and information that builds and supports coalitions among local agencies and community groups to promote a safe and healthy culture for all Cortland area residents.
CACTC works with nonprofit organizations, healthcare providers, social service providers, government agencies, law enforcement, schools, volunteers, youth, and community leaders and volunteers.
CACTC emphasizes using local data to drive decision-making. We use design and iterative implementation approaches to solve problems, educate, and change behaviors at the population level.