Colors

The Conscious Capitalism brand includes many colors, representative of our big tent philosophy. We lean into our primary swatches, particularly our primary green, to deepen brand recognition. The full palette is available to evoke our vibrant brand personality.

Our color palette is full of a wide range of vibrant and approachable colors. In order to avoid a juvenile appearance and allow our collateral to remain professional, designed pieces should have utilize one dominant color (generally Primary Green) and one secondary color (generally Primary Blue). Any additional colors should be used very sparingly, such as in icons or graphic elements.

Full Palette Quick Reference

Primary

Neutrals

Primary Green

RGB 32, 63, 60

CMYK 83, 54, 64, 51

HEX 203f3c

Notes:

This green should appear in every CCI-branded piece.

Primary Blue

RGB 158, 215, 207
CMYK 42, 0, 24, 0
HEX 9ed7cf

Warm Gray

RGB 222, 217, 212

CMYK 12, 11, 13, 0

HEX DED9D4

Dark Gray

RGB 65, 64, 66

CMYK 68, 62, 58, 46

HEX 414042

Notes: This gray should be used in place of black for text.

Cool Palette

Bright Green

RGB 0, 131, 117

CMYK 86, 28, 59, 9

HEX 008375

Medium Green

RGB 0, 114, 104
CMYK 89, 35, 61, 17
HEX 007268

Deep Green

RGB 31, 74, 71

CMYK 91, 49, 64, 41

HEX 1F4A47

Bright Blue

RGB 24, 190, 205
CMYK 70, 0, 21, 0
HEX 18BECD

Medium Blue

RGB 64, 140, 163
CMYK 82, 29, 29, 1
HEX 3E98B3

Deep Blue

RGB 52, 124, 152

CMYK 87, 38, 29, 3

HEX 347C98

Deepest Blue

RGB 12, 62, 79

CMYK 100, 65, 49, 39

HEX 0C3E4F

Warm Palette

Bright Gold

RGB 240, 179, 87

CMYK 0, 35, 84, 0

HEX FFBA51

Bright Orange

RGB 230, 134, 62
CMYK 0, 61, 98, 0
HEX FD8932

Bright Red

RGB 220, 75, 60

CMYK 67, 60, 59, 46

HEX F43F2B

Deep Red

RGB 161, 54, 57

CMYK 22, 96, 82, 13

HEX A61E22

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