Chapters
Chapters
Embedded Files
Conscious Capitalism's Chapters should largely follow the same brand guidelines as Conscious Capitalism, Inc. There are, however, a few elements specific to chapters to help highlight their role within the organization. Each Chapter also has their own set of location-specific elements to allow their Chapter's personality to shine.
Logos
Logos
There are four versions of each Chapter's logo.
GRAY & GREEN TEXT
This is the most commonly used version of the logo.
The Chapter's name is presented in the brand's bright green.
WHITE & WARM GRAY TEXT
For use on dark backgrounds.
WHITE / WARM GRAY TEXT & GLOW
For use when placed on any of the colors in (or similar to those in) the logo. For digital use only.
ONE COLOR
This is the least commonly used version of the logo. It should only be used in situations where only a one-color logo is acceptable. For example, when the logo is being embossed or if being printed in a one color print job.
Chapter Specific Toolkits
Chapter Specific Toolkits
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