What's next for the real estate industry and the MLS? Join MRED President and CEO Rebecca Jensen at this year’s Midstates Summit as she shares her exclusive point of view on the future of our changing marketplace.

Real estate has become a sea of sameness. The same headshots. The same promises. The same marketing formulas. In a world where every Realtor has access to the same tools, the biggest advantage is no longer just visibility — it’s distinctiveness.

This talk explores how Realtors can apply “big brand thinking” at a personal, local level to stand out in an increasingly crowded market. Drawing inspiration from the world’s most successful brands, we’ll unpack how breaking category conventions, creating memorable identity, and leaning into bold storytelling can transform how agents attract attention and build trust.

The session will also explore how AI is changing the game — making high-level creative thinking, content production, personalization, and marketing execution more accessible than ever before. Ideas that once required massive agency budgets and production teams can now be executed by individual Realtors willing to think differently.

At its core, this is a talk about rejecting the formula, embracing creativity, and using modern tools to build a brand people actually remember.

Join Mark Neuterman, Real Estate AI Visibility Expert and Founder/CEO of AI Search Masters, as he explains how clients and referral partners choose real estate agents in AI searches and vet them when given referral recommendations.

He will break down how it works, what matters and what doesn't, action steps agents can take for themselves to become visible in searches, current updates and changes, and best practices for leveraging assistance with AEO implementation. 

Compass Plus members will have access to an intimate Roundtable Discussion designed as a preview of the Compass Plus Forum being planned for the Compass REtreat in New Orleans.

Your next big deal isn’t just in your CRM, it’s in your colleagues' contact lists. Join industry leaders for a deep dive into the philosophy and strategy of the Agent-to-Agent market. 

This session moves beyond basic networking to explore how top producers cultivate long-distance trust, maintain professional visibility, and create a predictable stream of high-quality referrals. Learn the specific systems and relationship rituals that turn professional connections into a powerful, reliable lead source.

Winning listings in today’s market requires more than comps and a CMA. It requires clarity, confidence, and a compelling value story. In this session, you’ll learn how to build a pre-listing strategy that wins the appointment before you even walk in, master the 5 critical components of a standout listing presentation, and position your services so you can confidently defend your commission without discounting. 

You’ll also gain practical strategies to handle objections and convert more appointments into signed listings, giving you a repeatable edge in every competitive situation. This isn’t theory. This is a practical, field-tested approach you can use in your very next listing appointment. One additional listing won using these strategies can return multiples of your $299 investment.

A more meaningful, relationship-focused way to grow your business

Discover how Compass Plus can elevate your business and position you as a trusted resource for older adults and their families during life’s most important transitions. Join us for an engaging discussion exploring the unique complexities of senior real estate transactions and the Compass Plus approach designed to provide clarity, dignity, and comprehensive support. Learn how to become the trusted first call for aging clients by leveraging the strength, resources, and nationwide network that only Compass Plus can provide.

OPTION 1: COMMERCIAL REAL ESTATE

Bob Kohler

Join top commercial experts for a candid conversation on navigating today’s evolving market. From financing challenges and pricing disconnects to off-market opportunities, marketing strategies, and the tools driving deals today, this session will unpack the realities shaping commercial real estate right now. Hear firsthand lessons from the field, insights on where the market is headed, and the skills agents need to stay competitive in the years ahead.

OPTION 2: YOU HAVE (OR NEED) AN ADMIN. NOW WHAT?

Susie Adamson

Most agents hire an admin out of desperation, then wonder why it didn't fix everything. In this session, we'll look at the real reason admin hires fail, how to design a role that actually creates capacity, and what decision-making flow needs to look like before you hand anything off. Whether you're thinking about hiring, recently hired, or trying to make a current relationship work better, this session gives you a practical starting point, not a pep talk.

OPTION 3: COMPASS TOOLS GENIUS BAR

Emily Harter, Patrick Fennessy & Todd Mika - Agent Experience Team

Our AEM team is hosting a special session to help you navigate the Compass Tools we've discussed during the Summit. Whether you want to dive into specific topics or need live troubleshooting, we’re here to help. Bring your questions and get real-time answers from the experts!

OPTION 4: BRINGING LUXURY MARKETING TO LIFE AT ANY PRICE

Gianna Sipich & Claudia Carlucci - Marketing Team

What does "luxury" actually mean in today’s real estate market? This dynamic breakout session challenges the misconception that luxury is defined solely by price, demonstrating that it is instead crafted through an intentional, strategic approach grounded in perception, trust, and a high level of thoughtfulness. You will walk away with a repeatable roadmap to elevate the client experience and transform marketing insights into immediate business action.

OPTION 5: THE PLAYBOOK: HOW TO NAVIGATE REAL ESTATE IN PROFESSIONAL SPORTS & OTHER NICHE MARKETS

Greg Hidder (Compass Scottsdale, Sports & Entertainment Division)

Ready to unlock high-value, untapped real estate markets? Join us for “The Playbook: How to Navigate Real Estate in Professional Sports & Other Niche Markets,” an interactive session led by Greg Hidder. Due to popular demand after a waitlisted run in Denver, CO. this session is coming to Chicago. 

This dynamic discussion reveals how to strategically position yourself within elite relationship ecosystems to build long-term referral pipelines and stand out in a crowded market. You’ll learn how to naturally spot wealth migration, second-home, and lifestyle transition opportunities early in your conversations, giving you actionable concepts that apply far beyond sports into countless niche categories.

Winning listings in today’s market requires more than comps and a CMA. It requires clarity, confidence, and a compelling value story. In this session, you’ll learn how to build a pre-listing strategy that wins the appointment before you even walk in, master the 5 critical components of a standout listing presentation, and position your services so you can confidently defend your commission without discounting. 

You’ll also gain practical strategies to handle objections and convert more appointments into signed listings, giving you a repeatable edge in every competitive situation. This isn’t theory. This is a practical, field-tested approach you can use in your very next listing appointment. One additional listing won using these strategies can return multiples of your $299 investment.

A more meaningful, relationship-focused way to grow your business

Discover how Compass Plus can elevate your business and position you as a trusted resource for older adults and their families during life’s most important transitions. Join us for an engaging discussion exploring the unique complexities of senior real estate transactions and the Compass Plus approach designed to provide clarity, dignity, and comprehensive support. Learn how to become the trusted first call for aging clients by leveraging the strength, resources, and nationwide network that only Compass Plus can provide.