Sports & Entertainment Marketing

Welcome to Professor David Dawson's site!

According to the Sports Global Market Opportunities And Strategies To 2022, The Global Sports Market Reached a Value of Nearly $488.5 Billion in 2018, since 2014. According to Research firm PwC, anticipates revenue from media and entertainment will reach an estimated $2.2 trillion by 2021.

What does that mean for you? Several job opportunities at various management levels, (University of Florida, 2019).

And it starts in this class! Let's play!

In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing.

Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced.

DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.