Marketing Applications


Marketing Applications

The purpose of the Marketing Applications course is to enable students to acquire a realistic understanding of marketing processes and activities. The course is designed to introduce students to all marketing activities so that they can begin to identify and focus on those activities of interest. Students will investigate marketing functions, analyze ethical and legal issues associated with each marketing function, and recognize how technology is used in marketing.


Marketing Applications - Canvas Link

Marketing Applications Canvas Link 


Marketing Applications - Course Syllabus

MA Syllabus - Fall 202