Courses

 Marketing - In this course, students develop an understanding of the processes involved from the creation to the consumption of products/services. Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Students develop an understanding of marketing functions applications and impact on business operations. Mathematics and social studies are reinforced. 

Marketing 2  - New state course.  Course description forthcoming.

Digital Marketing - Charlotte Mecklenburg Schools (CMS) has created this course due to demand in the industry for marketing students who have conceptual knowledge and technical skills in digital marketing. Digital marketing is an industry worth over $100+ billion a year in the U.S. alone and climbing. Simply put, students who don’t have access to learning these skills are at a serious disadvantage to their peers who do. This course seeks to fill that void by exposing students to the basic principles, strategy, career opportunities, and technical skills necessary to compete in the marketplace.  

 Credentials

Fundamental Marketing Concept - Marketing 2

Customer Service and Sales Certification - Marketing 2

Salesforce Certification - Customer Relationship Management I

 Career and Technical Student Organizations

ACT WorkKeys

 ACT WorkKeys® assessments are the cornerstone of ACT workforce solutions. The assessments measure foundational skills required for success in the workplace, and help measure the workplace skills that can affect job performance. WorkKeys assessments are:

• Relevant—WorkKeys® assessments are developed to solve actual workplace problems. Unlike other assessments, they don’t simply give an indication of reading and writing competency. Instead, they measure a range of hard and soft skills relevant to any occupation, at any level, and across industries.

• Recognized—Successful completion of WorkKeys core assessments can lead to earning an ACT WorkKeys® National Career Readiness Certificate™ (ACT WorkKeys NCRC®)—a credential that verifies the skills found to be most essential across industries and occupations. Tens of thousands of employers recognize the value of the NCRC, and many recommend the credential to candidates.

Each assessment offers varying levels of difficulty. The levels build on each other, incorporating the skills assessed at the previous levels. For example, at Level 5, individuals need the skills from Levels 3, 4, and 5. The complexity increases as the quantity and/or density of the information increases.

Individuals who successfully complete the three WorkKeys assessments—Applied Math, Graphic Literacy, and Workplace Documents—earn the WorkKeys National Career Readiness Certificate® (WorkKeysNCRC®), a valuable credential for students and job seekers seeking to verify foundational workplace skills. ACT WorkKeys also offers additional assessments to measure interests, values, and behaviors that can lead to greater job satisfaction. 

Awards Ceremony