Marketing & Sales
Marketing & Sales
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This career cluster prepares learners for careers in planning, managing, and performing marketing activities to reach organizational objectives.
Marketing Management
Marketing Management
The Marketing Management program of study prepares students to use marketing strategies, analytics, campaigns, and consumer trends to develop and implement marketing policies and programs for organizations and brands. Courses focus on concepts in business, the marketing mix, market research, product development, social media, advertising and promotional concepts, and branding.
COURSE STANDARDS: Year 1: Introduction to Business and MarketingYear 2: Marketing and Management I: PrinciplesYear 3: Marketing and Management II: Advanced StrategiesYear 4: Marketing Management OR Retail Operations
COURSE STANDARDS: Year 1: Introduction to Business and MarketingYear 2: Marketing and Management I: PrinciplesYear 3: Marketing and Management II: Advanced StrategiesYear 4: Marketing Management OR Retail Operations
- Kenwood High School
- Clarksville High School (Academy of Business and Marketing)
- Northeast High School
- West Creek High School
Post Secondary Opportunities
Post Secondary Opportunities
Degree and certification programs in the field of Marketing Management are available at NSCC and APSU.
Career Fields in Marketing Management
Career Fields in Marketing Management
Advertising
Brand Manager
Digital Marketing
Fundraising Manager
Marketing Analyst
Marketing Director
Marketing Specialist
Public Relations
Promotions Manager
Production Manager
Search Engine Marketers
Social Media Marketing
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